By Brieanne Gerritsen
Burger King, Social Media and PR in a High Tech World
You may have heard that in February, Burger King’s twitter account got hacked. They’re not the only ones either. Jeep, Donald Trump and a score of other high profile people have had their accounts taken over. Even worse, a few… Read More
The Customer That Almost Wasn’t
I bought a hat. Normally this uninteresting story would end there, but this time it doesn’t; let me explain. I found the hat when I received an alert from a daily deal site. I instantly liked the hat, but I… Read More
How Does Your Customer Service Speak For Your Company?
The way your employees treat your customers speaks volumes about your company. — Positive: Your employees smile, speak respectfully, show empathy, respond appropriately to customer’s concerns, give timely answers to questions and requests, obey company policy, dress and behave in… Read More
Is Tradition Causing You To Miss Out On The Extraordinary?
I have discovered lately that I have been missing out. I’ve been accepting the bland when I could have had something a bit more exciting. With that intro, we jump to the topic of (drumroll, please!): Salad Dressing! I first… Read More
Is Groupon’s CEO Mourning His Loss Or “Laughing All The Way To The Bank”?
I heard the news that Groupon’s founder and CEO, Andrew Mason, was fired. A few days later I found a posting of his final statement to his employees. I don’t know anything personally about Mason other than what I saw… Read More
Scumbags Exist, But Don’t Let Them Tear You Down
I started thinking on this topic after I saw this headline: Business owner frustrated after 3rd theft in a year It’s obvious that this business is being targeted, whether it’s because of ease of access, the quality/expense of the stolen… Read More
Converting Your Anger To A Force For Good
I’m currently mad at myself. I second-guessed myself twice this morning, and as a result I lost out on two opportunities with no immediate possibility for a similar chance emerging. Last week I found myself getting irate over being constantly… Read More
What kind of employer will you be this year?
I’ve been thinking about this topic lately after a friend posted an update to her Facebook page. She’d been agonizing about whether she should keep working for her employer of almost 2 decades, or quit and stay at home with… Read More
Why Bother With Setting Goals?
Can you remember back to last January with the goals and the hopes you had for the new year? Me neither. Trying to get back into my head from twelve months ago is proving a difficult challenge. I know I… Read More
Know Your Demographic, Make It Relatable
Recently I reached a milestone that I’m not proud of. For the first time in my adult life, I was really sick. Of course I get colds 3-4 times a year, especially now that I have school-aged children. But usually… Read More