Lendio financing projection for investors

3 Ways to Perfect Your Financial Projections for Investors

  • February 15th, 2012
  • Dan Bischoff

Note: This is the second guest post by Adam Hoeksema, founder of ExecutivePlan, which helps entrepreneurs write business plan executive summaries to raise capital. More of his information is at the bottom. We’re excited to have him on the blog:

3 Ways to Perfect Your Financial Projections for InvestorsAccording to the Angel Capital Education Foundation, only 1 to 4% of angel investor applicants successfully raise angel investment. I believe the primary cause for this is a lack of understanding when it comes to creating a realistic set of financial projections.

Related Post: 4 Deadly Financial Projection Mistakes
Related Podcast: ‘Why Venture Capitalists Won’t Back Your Business’

If you are preparing financial projections in order to raise capital from a potential investor, there are a few things to highlight that will stand out to investors in a positive way. Here are 3 of them:

    1. Traction

    Investors love to invest in businesses with traction. They want to see graphs that are going up and to the right. Whether that is number of users, revenue, or profits, investors like to put money behind businesses that have already demonstrated success.

    Your financial projections should be built on assumptions based on your historic performance. If you are currently growing 100% month-over-month, then utilize that growth in your financial forecasts to project into the future.

    If you have traction, flaunt it!

    There are many examples of companies who have raised investment simply because they are growing fast. For example, Twitter did not generate substantial revenue for years, and yet investors poured millions into the business simply because it was growing so fast. It had traction, and that was enough.

    2. 10x Potential

    Investors are looking for companies that have the potential to provide a 10x return. Investing as an angel investor or venture capitalist is risky. There is no way an investor is going to put dollars at risk with a startup, if the best case scenario only doubles their money.

    Since investors expect to lose their investment 50% of the time or more, they will not even consider investing in a company that has relatively low potential to provide a significant return on investment. Your financial projections must be realistic, but you also need to demonstrate that there is potential for a big pay day.

    3. Scenario Analysis

    Investors know that your financial projections are, for lack of a better word, CRAP.

    The fact is that nobody can predict the future success or failure of a company. The purpose of your financial projections is to demonstrate a data-driven, bottom-up forecast of the next 3 years for your company.

    Your goal is simply to show that you have put some thought into the process, but that you understand that things can change.

    The best way to show investors what could happen is to prepare financial projections based on different scenarios. For example, show what would happen if you get that big contract with Wal-Mart, or how your financials would change if you reached the first page on Google for your targeted keywords. Walk your investors through various scenarios in order to show potential.

If you can’t demonstrate traction, that you have 10x potential, and that you have thought through various scenarios for your business, you probably are not ready to apply for investor funding. But if you keep these 3 things in mind, your financial projections will stand out from the crowd when presented to potential investors.

About the Author:
3 Ways to Perfect Your Financial Projections for InvestorsAdam Hoeksema is the Founder of ExecutivePlan and co-founder of StringHub. ExecutivePlan helps entrepreneurs and small business owners write powerful business plan executive summaries in order to raise capital. Adam is also the author of How to Create Financial Projections – A Step-by-Step Guide for Startups.

About the Author

  • Dan Bischoff


  1. you are rightbut sometimes people are having a problem doing this business plan because it is not an easy thing you need to be an accountant to the projections, recievables ,balancing even the tax that supposed to be liberty tax and HnR BLOCKS jobs .try to hire someone to help you and they will charge you like you already have the funds or try to download business plan software that is the time you will lose your kindness.why not make a video express what you got tell them the goodness of your vision because all you know is to sell to make money and that is the important thing .and every business persons will have the chance to succeed and not only those who knows how to write business plan getting the hard money everytime. THANK YOU

  2. I would like to see the opportunity to raise venture capital or angel investment- the business is a restart, and needs capital to begin proper expenditures.

    I am the CEO, and qualified to discuss projections, and PR as needed.

    Thank you

  3. I have been direct selling solar for about a year, and
    because I don’t have made in USA products have lost a
    lot of sales. I am attempting to get funded for a manufacturing plant. I have established contact with
    local planning dept. and have a location for the plant.
    I also have a unique plan for marketing the products.
    Can you suggest any avenues to get funding for something of this nature?

    • Richard, have you signed up for a Lendio account yet? It’s free, and it could match you with a lender that fits your business. Let me know how it goes.

  4. There is no doubt that properly prepared financial projections are an important element in approaching investors. What we have found at our business plan firm is that even with a great set of financial projections investors often shun businesses that do not have solid management teams in place.