One of the best parts of my job is I get to read a lot of people's thoughts on business. I've been reading a lot lately about how the most successful businesses have a loyal following of repeat customers. Not only do these customers keep coming back, they bring their friends with them when they do. Today, I wanted to share with you some of the best quotes I've heard about building a loyal customer following. A satisfied customer is the best business strategy of all. -Michael LeBoeuf Your goal as a business owner should be to improve your product while staying profitable. A satisfied customer is going to be a loyal advocate for you, especially when their friends are looking for the service you provide. The purpose of a business is to create a customer who creates customers. -Shiv Singh You have to be so good at what you do that people feel they are adding value to their friends and family's lives by telling them about you. That's hard to do, but it's so essential. Not only is word-of-mouth the cheapest form of advertising, it's the highest converting. Always look for opportunities to make your customer's lives better. You don't earn loyalty in a day. You earn loyalty day-by-day. -Jeffrey Gitomer Be consistent in your quality and service. There's this restaurant I go to sometime with a great burger. Well, they have a great burger fifty percent of the time. Half the time, the burger is juicy and cooked perfectly. The other half, it's burned into a hockey puck. Even though the burger's amazing half the time, I'm not going to tell my friends about it, because I don't want to risk my reputation. Loyalty cannot be blueprinted. It cannot be produced on an assembly line. In fact, it cannot be manufactured at all, for its origin is the human heart-the center of self-respect and human dignity. It is a force which leaps into being only when conditions are exactly right for it-and it is a force very sensitive to betrayal. - Maurice R. Franks You can't fake a great customer experience. If customers don't get real value out of it, and they don't feel your genuine care for their satisfaction, it's going to reek of fraud. Always care about your customers, always have their best interests in heart, and you're going to start building a loyal customer following right away. If you have any other quotes you liked recently, or would like to see some of my favorite ones as they come out, you can reach me on twitter here or leave a comment below. Sign up for our newsletter in the sidebar to get more business advice in your inbox.