Social media is an evolving aspect of the digital marketing industry, but it continues deliver as a way to attract customers to your business. When used correctly, social media has the power to increase awareness, generate new leads, and support the development of your growing enterprise. Here are the four main reasons you should be using social media to promote your small business: \t It improves brand recognition There’s no doubt that social media helps boost a brand’s visibility to current and potential customers. A free platform, social media provides your business the opportunity to share its voice and connect with customers all over the world. These days, consumers expect businesses to be easily accessible to them. While this isn’t always possible, social media makes it easier. \t It enhances customer service Social media is no longer just a marketing tool. It’s now one of the first places consumers go to get in contact with a business. If your business has no social media presence, you’ll be turning off consumers who expect a certain customer experience, and ultimately, losing potential business. One of the best ways to learn to use social media to enhance your customer service is by taking part in customer service course. \t It boosts your SEO Search engine optimization is often overlooked when it comes to discussing the benefits of social media. Most search engines, including Google, consider a small business’s social media presence when determining where a business ranks on a results page. Social media practices that boost SEO include: growing the amount of followers on your account, encouraging the use of external inbound links to your content, and optimizing your posts for searches. Since the likes of Google tend to categorize the most popular social media updates in the top segments of its search engine results page, you’ll need to ensure your posts are optimized accordingly. \t It’s cost-effective It’s no secret that traditional marketing methods are costly, but social media efforts can have the same (if not more) impact as print and digital ads. Positive feedback from customers on your business Facebook page or Twitter feed can be even more effective than placing an ad on a website to promote your services. You’ll want to invest a little money into social media; paid social advertising is a cost-effective way to get the most of your online marketing efforts, prevent your organic posts from going unseen, and target your posts to reach people who have a genuine interest in the product you sell or the service you provide.