How Can Your Business Beat a Bad Economy?

  • August 16th, 2011
  • Dan Bischoff

Note: This is an interview of Melissa Evans, a self-made millionaire at the age of 31, author of “Sole to Soul: How to Identify Your Soul Purpose and Monetize It,” and the founder of Broshe Group, which helps healthcare organizations nationwide. She says the secret to business success in a down economy is to “start with a little soul.”

How Can Your Business Beat a Bad Economy?Debt-ceiling debates, credit-rating crises and international economies teetering on a double-dip recession might just be more than enough to scare would-be entrepreneurs out of the risky business of pursuing their ambitions.

But not all of them.

Melissa Evans, a self-made millionaire at age 31, founder of the Broshe Group, and author of “Sole to Soul: How to Identify Your Soul Purpose and Monetize It,” believes innovators who have come to know their true strengths and align their business with their purpose and natural abilities will succeed even in turbulent times.

“Entrepreneurs and companies who have a clear understanding of who they are operate with certainty and confidence, which are the two things businesses and customers want most in these troubled times,” Evans said. “Everyone is not broke in this economy, some are thriving. Monetizing your purpose is the best way to have an abundant life.”

Her theories are based on a modern, spiritual take on a classic economic theory: Countries and individuals are most successful and efficient when they know what they do best and focus on it. Aspiring entrepreneurs seeking more control over their financial futures, or those looking to remake their careers after a layoff, aren’t out of luck — if they look inward and define their natural talents.

Evans offers these points for those looking to swim against the economic undertows:

  • Entrepreneurs must start by looking inward: They must know, love and be themselves to be successful.
  • They must inspire people to become aligned with their strengths and natural abilities and to put those skills to good use and to work for the good of their community.
  • Business people and companies must understand and assess the importance of being clear about their service so that customers can find them.

That clarity and forthrightness, in turn, will help people and companies monetize the talents and skills they offer, while removing limits to their growth.

“These are times that call out for individuals and business – and even our nation – to clearly define what makes them powerful, unique and able to move forward,” Evans said. “The greatest eras of economic growth occur when individuals, communities and countries embrace their gifts, talents and purpose and come from a place of genuine service — then they will be financially successful.”

As many unemployed and working people face the prospect that the overall economy will not improve soon, Evans believes a defeatist attitude is the worst possible path to take for individuals and the nation at large. She’s interviewed hundreds of successful business people who succeeded despite long odds. The path to prosperity, she says, is clear: Those willing to work toward a single-minded, soul-inspired goal are successful and in turn create abundance for others.

“You can monetize your ‘soul’ purpose, but it’s not all about the money – it’s about your gift and what you offer to others,” she said. “Those who understand what skills and traits make them special, who then develop a purposeful business plan and know how to remove the barriers that stand in their way – even a barrier as big as a recession – will and do succeed.”

About Melissa Evans

How Can Your Business Beat a Bad Economy?

Melissa Evans

Melissa Evans, MHA, PMP, Master Coach, self-made millionaire at age 31 and “The Guru of Implementation,” founded The Broshe Group in 2001 in Atlanta, Georgia. With her focus on the healthcare industry, Evans helped numerous companies improve patient care, safety and service while growing profits. Her privately-held company serves clients worldwide. Read more at www.soletosoulbook.com.

About the Author

  • Dan Bischoff

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