The Complete Guide to Creating a Crisis Playbook (for Next Time)

Jun 11, 2020

The Complete Guide to Creating a Crisis Playbook (for Next Time)

The COVID-19 pandemic has been a not-so-gentle wake-up call for unprepared businesses. Companies of all sizes, reputations, and global scales have taken a hit from government lockdowns and shelter-in-place orders. 

Businesses without a plan didn’t stand a chance: many that were caught off-guard went completely under, and some are still struggling just to survive (and will for months, and maybe even years). And even those businesses with well-developed contingency plans weren’t prepared for the unforeseen impacts of COVID-19.

Next time, though, you’ll be ready. 

Regardless of what happened, the past is in the past—it’s time to start planning for the future. COVID-19 has taught us some valuable lessons about how to prepare for the unexpected, and we’ll use those brutal teachings to prevent catastrophe when the next crisis strikes.

Whether your business escaped the coronavirus crisis unscathed, crawled out from its wreckage, or is about to open for the first time, this guide will walk you through all the steps to create a complete crisis playbook to protect your business from the next disaster.

About the Author

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Jesse Sumrak

Jesse Sumrak is a Social Media Manager for SendGrid, a leading digital communication platform. He's created and managed content for startups, growth-stage companies, and publicly-traded businesses. Jesse has spent almost a decade writing about small business and entrepreneurship topics, having built and sold his own post-apocalyptic fitness bootstrapped startup. When he's not dabbling in digital marketing, you'll find him ultrarunning in the Rocky Mountains of Colorado. Jesse studied Public Relations at Brigham Young University.

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