Connecting With New Customers After COVID-19

Jul 3, 2020

Connecting With New Customers After COVID-19

Living through a once-in-a-generation crisis has affected all of us. Life will return to some of its previous norms after the COVID-19 pandemic ends, but it will never go back to “normal.” Thousands of lives have been lost, and millions of jobs have been slashed. It’s a sobering time—and there’s no clear end in sight.

What does this uncertainty mean for your small business? For starters, your customers have gone through the same types of struggles as you. By extending empathy to them, it’s not hard to imagine some of their losses and hardships. After all, they’re not so different from you.

About the Author

Grant Olsen

Grant Olsen

Grant Olsen is a writer specializing in small business loans, leadership skills, and growth strategies. He is a contributing writer for KSL 5 TV, where his articles have generated more than 6 million page views, and has been featured on and Grant is also the author of the book "Rhino Trouble." He has a B.A. in English from Brigham Young University.

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