Mar 22, 2020

Reassuring Small Business Customers During The Coronavirus

As the coronavirus continues to rapidly change the way we live, it’s no wonder customers are overwhelmed with fear and uncertainty. But as a business owner, you can do your part to reassure customers that their safety is your top priority. 

So what are your options? In this piece, we’ll share 3 methods you can apply to alleviate customer concerns amid the coronavirus outbreak. 

Communicate with Customers Often 

Over the past few weeks, you may have seen companies send messages about how they’re handling the outbreak. Take a page out of their book and use this time to update your customers about your business’s hygiene practices or adjustments in hours. If you’ve switched business models, communicating directly to your customers is especially important. For example, many restaurants are using social media to promote takeout and delivery options.

When structuring your message, avoid self-promotion or negativity. Your messaging should be empathetic and focused on the customer’s needs. 

Practice Good Sanitation Habits

The CDC recommends regularly cleaning commonly touched surfaces with standard cleaning agents twice a day. However, you may want to go the extra mile and employ cleaning professionals who specialize in disinfecting methods that use bleach, alcohol, or EPA-registered solutions. Although this approach may seem like overkill, disinfectant methods are the only way to eliminate germs. 

In addition to practicing regular workplace cleanings, you should closely monitor your employees’ health. If an employee appears to have symptoms of COVID-19, don’t wait. Send him or her home immediately and refer to your local health authorities for the next steps. 

Consider Temporarily Closing

Temporarily closing your business might seem like a last-ditch effort. Still, it may be one of the best courses of action you can take. Currently, there is no fail-safe method to prevent the spread of the coronavirus, aside from avoiding contact with others. By closing temporarily, you are significantly reducing the risk of spreading COVID-19. But remember: as the state of coronavirus continues to develop, you might not be closed for too long.


Reassuring Small Business Customers During The Coronavirus

About the author

Zoe Weisner
Zoe Weisner
Zoe Weisner is a burgeoning freelance writer based in the San Francisco Bay Area. A former product marketer, Zoe writes about finance and small business-related topics. When she’s not hunched over a keyboard, she enjoys exploring the peninsula and binge-watching Korean dramas with her pint-sized poodle. She has a BA in Philosophy from Smith College.


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