Running A Business

‘Return on Influence’ — Entrepreneur Addiction #30 with Mark Schaefer

Mar 26, 2012 • 3 min read
Table of Contents

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      How can you identify the most powerful bloggers, tweeters, and YouTube celebrities to build product awareness, brand buzz and new sales? That’s the question Mark Schaefer answers in his new book, “Return on Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing.”

      In the last few years, social media has revolutionized marketing and advertising. Instead of hiring celebrities to market their products, companies are now trying to reach the citizens with influence online to spread their messages. In this episode, Mark Schaefer talks about his book and explains how to use the latest breakthroughs in social networking to “win friends and influence people in the digital age.”

      About Mark Schaefer
      Mark W. Schaefer, the author of The Tao of Twitter(2011)and Return On Influence (2012), is a globally-recognized educator, speaker, business consultant, and author. His well-known blog,, is one of the AdAge Top 100 marketing blogs of the world. Mark has worked in global sales, PR, and marketing positions for nearly 30 years and now provides consulting services as Executive Director of U.S.-based Schaefer Marketing Solutions. He has advanced degrees in marketing and organizational development and holds seven patents. Mark enjoys teaching social media marketing courses and is a faculty member of the graduate studies program at Rutgers University. He was named by Forbes magazine as one of the top 50 social media “Power Influencers.”

      Turn up your speakers or put on your headphones, and enjoy the conversation:

      Highlights of the show:

      • Mark Shaeffer – author of ‘Return on Influence’
      • The Tao of Twitter
      • How an author markets himself
      • R.I.T.E. — Creating relevant, interesting, timely and entertaining content
      • The shoemaker who’s kids don’t have shoes
      • 3 things to be successful on social media
      • Compelling content that moves through an engaged network
      • Influence has been democratized
      • Build it, then participate
      • Age of the citizen influencer
      • The new marketing revolution
      • How to know if you have the R.I.T.E. stuff?
      • It doesn’t happen over night
      • Rules of online influence
      • Marilyn Monroe vs. Pee Wee Herman
      • Online influence vs offline influence
      • Social proof

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      About the author
      Dan Bischoff

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