21+ Ways to Boost Sales by Optimizing Your Online Store

Jun 29, 2020

21+ Ways to Boost Sales by Optimizing Your Online Store

Launching an online store is the first step. If you haven’t established your digital presence yet, take a look at our in-depth All-in-One Guide to Taking Your Business Online. 

Next comes the fun part—optimizing it. Whether your digital sales have plateaued or you’re just looking to keep the momentum going, we have plenty of tried-and-true tips and tricks to boost your online store’s potential.

We’ve organized these tips into the following categories:

  • UX (User Experience)
  • Pricing
  • Promotions
  • Automation

We recommend looking through the list and picking ideas you haven’t tried yet. Don’t get too excited and implement everything at once—that’ll prevent you from learning which tactic influences your sales. Look at your analytics now and record your current status, then measure any changes after you’ve experimented with a new tactic. One idea at a time.

Optimizing your online store is an ongoing process, so reference this list whenever you’re looking to try something new or refresh what you already have. Remember, your store can always be better, so keep pushing for progress.

About the Author


Jesse Sumrak

Jesse Sumrak is a Social Media Manager for SendGrid, a leading digital communication platform. He's created and managed content for startups, growth-stage companies, and publicly-traded businesses. Jesse has spent almost a decade writing about small business and entrepreneurship topics, having built and sold his own post-apocalyptic fitness bootstrapped startup. When he's not dabbling in digital marketing, you'll find him ultrarunning in the Rocky Mountains of Colorado. Jesse studied Public Relations at Brigham Young University.

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