The Guide to Going Local With Your Small Business

Jun 26, 2020

The Guide to Going Local With Your Small Business

Local is the new global. The businesses that prioritize their own backyards are uniquely positioned to claim big wins and loyal customers. Small businesses might not have the scale of massive chains to conquer globally, but they do have the speed, flexibility, and intimate presence to dominate local markets—and that has the potential to be even more advantageous.

Shopping local is what most customers prefer—67% of Americans favor shopping at small businesses instead of large chains. Why? Because local businesses provide a unique gift selection, more personalized shopping experience, higher quality items, and better service. Plus, money spent locally stays in the community.

Small businesses can provide the convenience and improved customer support that local consumers want and need in a way big chains just can’t.

But winning locally isn’t as simple as opening a shop downtown and expecting the localvores and localites to flock. Just building it does not mean they will come. 

Going local (and winning local) requires optimizing your localized supply chain, investing in digital and offline local marketing, and incentivizing the local experience.

This guide’s tips for going local aren’t limited to brick-and-mortar locations or brand new businesses. Even if your business is completely online, you can win your local market with these tried-and-true tactics. And if your shop has been around for years or even decades, it’s never too late to teach your old dog some new tricks.

This guide will walk you through everything you need to know to grow your small business and conquer the local market.   

About the Author


Jesse Sumrak

Jesse Sumrak is a Social Media Manager for SendGrid, a leading digital communication platform. He's created and managed content for startups, growth-stage companies, and publicly-traded businesses. Jesse has spent almost a decade writing about small business and entrepreneurship topics, having built and sold his own post-apocalyptic fitness bootstrapped startup. When he's not dabbling in digital marketing, you'll find him ultrarunning in the Rocky Mountains of Colorado. Jesse studied Public Relations at Brigham Young University.

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