The Quick Guide to Nailing Your Shipping Strategy

Jun 28, 2020

The Quick Guide to Nailing Your Shipping Strategy

Shipping might seem like a small logistical element of your business, but it can play a huge part in everything from your marketing to your operations. With the advent of free shipping, 2-day shipping, same-day delivery, in-store pickup, and more, the way you get your products from the shelf to your customers’ hands is crucial to your success. 

Consumers demand speed, security, and convenience all at a ludicrously low price—but the businesses that make it happen secure a valuable piece of the market. Let these stats sink in for a minute:

  • 98% of shoppers say delivery impacts their brand loyalty
  • 74% of shoppers rank delivery as the most important part of the online shopping experience
  • 84% of shoppers are unlikely to shop with a brand again if they encounter a poor last-mile delivery experience
  • 63% of online shoppers expect delivery within 3 days, and 40% say anything more than 2-day delivery would prevent them from making a purchase

Consumers have high expectations, and big brands live up to them, making it harder for small businesses to compete. However, modern-day technology and delivery solutions make it possible for even the underdogs to keep up when it comes to competitive shipping.

But offering free same-day delivery to differentiate your brand is easier said than done. While shipping can be a powerful sales element, you need to make sure your company can actually fulfill (and profit from) your delivery strategy.

Fortunately, nailing your shipping strategy isn’t rocket science. It just takes a little know-how, tactical thinking, and a handy-dandy calculator. From choosing your shipping methods to packaging like a pro, we’ll walk you through it all in this guide.

About the Author


Jesse Sumrak

Jesse Sumrak is a Social Media Manager for SendGrid, a leading digital communication platform. He's created and managed content for startups, growth-stage companies, and publicly-traded businesses. Jesse has spent almost a decade writing about small business and entrepreneurship topics, having built and sold his own post-apocalyptic fitness bootstrapped startup. When he's not dabbling in digital marketing, you'll find him ultrarunning in the Rocky Mountains of Colorado. Jesse studied Public Relations at Brigham Young University.

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