The Small Business Guide to Creating Sensational Virtual Events

Jul 25, 2020

The Small Business Guide to Creating Sensational Virtual Events

The “new normal” is upon us. Businesses are reopening, operations are resuming, and toilet paper is lingering on the shelves. However, it’s clear that some things will never be the same again—or not for a very long time. Soccer teams play in empty monolithic stadiums under the shouts and screams of a pre-recorded crowd. Restaurants serve customers outdoors with chefs and waiters always wearing face masks. And small businesses that used to rely on 1-to-1 sales meetings, conferences, and other in-person events must adapt to the new normal, too.

Company meetings, conference calls, presentations, fireside chats, demos, and more—many of the events we once enjoyed in person are going entirely online. Some brands are shifting to survive, while others have discovered that virtual events are an untapped source of marketing, sales, and team-building potential.

Virtual events were already seeing a big uptick before the coronavirus outbreak. Over 67% of consumers worldwide had streamed live video content, and 47% said they had increased their livestreaming since the previous year. And this year, due to the pandemic, Eventbrite reported a 1,100% increase in business and professional online events in April 2020 compared to April 2019.

Facebook’s Oculus Connect, Twilio’s SIGNAL, Apple’s Worldwide Developers Conference—all are going virtual in 2020. Will these events remain virtual in future years after the lockdowns lift? Time will tell.

In the meantime, however, virtual events are hot. If your business is looking at hosting a virtual event, you may be a little intimidated. There’s a lot that goes into planning, hosting, and promoting a digital event. Don’t panic—we’re here to help!

This guide will walk you through everything you need to know to produce, promote, execute, and measure successful virtual events. Whether you’re hosting an internal all-hands for 20 employees or 100, or taking a conference on the digital road, these tips and best practices will help you to move forward with confidence.  

About the Author


Jesse Sumrak

Jesse Sumrak is a Social Media Manager for SendGrid, a leading digital communication platform. He's created and managed content for startups, growth-stage companies, and publicly-traded businesses. Jesse has spent almost a decade writing about small business and entrepreneurship topics, having built and sold his own post-apocalyptic fitness bootstrapped startup. When he's not dabbling in digital marketing, you'll find him ultrarunning in the Rocky Mountains of Colorado. Jesse studied Public Relations at Brigham Young University.

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