The Impact of Love on Small Business
Check out how love affects small business in a big way.
Here at Lendio, we love small business. So, seeing as it’s Valentine’s Day this weekend, we decided to create a little Valentine’s Day card ourselves, and show the impact that Valentine’s Day has on small business.
ANNUAL NATIONAL SHIPMENTS VALUE
The week of Valentine’s Day we see about a 750% increase in revenue. The best advice I have for other florists is just lots of planning ahead. Think up some fun and creative ways to help your customers out. Make them feel special and like they’re not just a number.”
Foxglove Flowers & Gifts
U.S. Florists and Their Employees
Import Value of Cut Roses
One way we prepare for Valentine’s Day is having items in all price ranges. Affordable pieces may be used for an add-on to a bigger gift, or an expensive piece of jewelry may be a gift on its own. Either way, we want to be able to help the customer out.”
Estimated Jewelry Stores in the U.S.
Average Spent on Valentine’s Gifts
Valentine’s Day is generally a very busy and successful night because it’s celebratory. Create a special testing menu with items complimenting the occasion like oysters, caviar and lobster to make the most out of the day. Make sure service is good and be prepared for more curve balls than normal.”
1 U.S. Census Bureau, County Business Patterns: 2012, NAICS codes (31135) & (31134) http://1.usa.gov/1yfhRBI http://1.usa.gov/1CI9hQU
2 U.S. Census Bureau, 2011 Annual Survey of Manufactures, Products and Service Codes (311320 and 311330) http://1.usa.gov/1DnRGwc
3 U.S. Census Bureau, County Business Patterns, NAICS code (4531) http://1.usa.gov/18CqgJp
4 U.S. Census Bureau: Foreign Trade Division USA Trade Online U.S. Import and Export Merchandise tradehttp://1.usa.gov/1F6tQ9a
5 U.S. Census Bureau, County Business Patterns, NAICS code (448310) http://1.usa.gov/1znADth
6 “Valentine’s Day” Hallmark Corporate Newsroom http://bit.ly/1AsVCOs
7 “OpenTable Survey Reveals Valentine’s Day Dining Trends” Open Table Blog. Web. 03 Feb. 2015.http://bit.ly/1yCzueL