Running A Business

Is "Loyalty" Just a Principle of the Past?

Apr 15, 2013 • 2 min read
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      Jeremy Kingsley is a professional speaker, best-selling author, and the President of OneLife Leadership. Since 1995 he has spoken to over 500,000 people at live events around the world. He has given over 2000 keynote speeches and makes frequent appearances for such outlets as CNBC, Fox Business, FORBES, International Business Times and the Wall Street Business Network.  Jeremy holds bachelors and masters degrees from Columbia International University. He is the author of four books, his latest is titled: Inspired People Produce Results (McGraw Hill 2013).

      Jeremy lives in Columbia, South Carolina with his wife and two sons.

      Lack of loyalty is a serious problem in organizations everywhere today.

      No longer do people join a company and devote the rest of their working lives to it. Companies are, of course, not exactly known for offering up thirty or forty years of employment, a gold watch and pension plan.

      Times have changed.  Businesses appear and disappear at a dizzying pace. So do the jobs they offer. People no longer expect to spend their working lives with the same company.

      Organizations preoccupied with short-term, bottom line thinking often view their employees as little more than resources to be hired, fired, and manipulated as the need arises.

      Both sides pay a price for this lack of loyalty. Workers are naturally less happy on the job when they sense little or no loyalty from their employer. I agree with Carmine Coyote about how the negative impacts on productivity are truly alarming:

      • People expect to be continually under threat of layoff, so they keep their resumes permanently on the market, changing jobs without concern for anything save their own short-term advantage.
      • Because they see executives cheerfully raiding the corporate coffers to enrich themselves, any natural unwillingness to engage in cheating or manipulating rules to put extra money in their own pockets is lessened.
      • Top level emphasis on quick, short-term returns (especially to themselves), permeates the organization as a whole, leading to everyone focusing on what will give them the biggest, quickest return—even if that means elbowing colleagues out of the way, playing the dirty politics, or hyping resumes to leverage a quick move somewhere else that is paying a few bucks more.
      • Loyalty to colleagues can turn into an us-versus-them attitude toward those higher up.
      • Worst of all, people feel devalued and see their work as less and less worthwhile. This creates emotional and psychological stresses and problems that go beyond the workplace and may last for some time.

      What can you do to avoid this terrifying outcome?   Connect and build relationships with your team! The stronger the relationship, the stronger the loyalty.

      If you demonstrate a deep measure of loyalty to your team, you’ll find that same measure of loyalty being returned to you. In these trying times – inspiring loyalty will help you get the most out of your team and lay the foundation for lasting success.

      You won’t want to miss the podcast to be published tomorrow and the live Twitter chat with Jeremy on Friday at Noon CST on #businessfuel.

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