Running A Business

How to Get Local Media Coverage (Part 2) — Entrepreneur Addiction #26

Feb 26, 2012 • 2 min read
Table of Contents

      Click below to Play

      Click here to download the mp3
      Click here to subscribe on iTunes.
      Click here for the RSS feed (non iTunes)
      Click here for the show archive

      Today’s show is the second part of “How to Get Local Media Coverage” with veteran reporter, Pat Parkinson from PRMarketing.com. Click here to listen to the first part of our interview.

      Pat has unique insight into how the media works, and has great advice for any small business looking to get some publicity. be sure to also download Pat’s eBook, “16 Public Relations Pitfalls.”

      Turn up your speakers or put on your headphones, and enjoy Part 2:

      Highlights of How to get Media Attention Part 2

      • Don’t be a mouth breather
      • How to prepare your pitch to the media
      • Pitching without a press release
      • The power of brevity
      • Become a media company
      • Send emails to the right person
      • Test the waters
      • Subject lines for reporters
      • Be persistent
      • Create the right, timely story
      • Monitor it, build relationships
      • Tap every opportunity
      • Be informed about current events
      • Don’t ‘not know’ major media outlets

      Click below to Play

       

      See what Business Loans Are Right For You
      Create a Free Lendio Account

      About the author
      Dan Bischoff

      Share Article:

      Business insights right to your inbox

      Subscribe to our weekly newsletter for industry news and business strategies and tips

      Subscribe to the newsletter

      Subscribe to our weekly newsletter for industry news and business strategies and tips.