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Home Running A Business Small Business Marketing Managing Your Online Reputation—Part 1
Last week I attended a webinar with Andrea Weckerle, the founder of CiviliNation, a nonprofit dedicated to fighting online hostility and character assassination. I found many of the concepts she shared to be very interesting, so the next couple of Mondays I thought I’d share some of my thoughts based upon the notes I took during the presentation. I like the idea of trying to do something to increase the civility of dialog online (and in the workplace for that matter). In fact, many of her discussion points also apply offline.
I’m a big believer in the value of social media for small business, but anyone online for any length of time will quickly notice that dealing with criticism fits hand in glove with an online presence. Some businesses seem to do pretty well at handing less-than-positive comments, while others seem to make things worse. With that being said, it really doesn’t matter if you’re online or not, your customers and prospective customers are online saying things about you. The only difference between the business online and the one that isn’t is whether or not you get to see and deal with the criticism.
Wckerle identifies four different types of the critics you might have to deal with. I agree that sometimes you’ll likely be faced with one or two of them. Let’s start there:
Next Monday we’ll talk about some strategies for dealing with complaints and critics online and how to resolve problems and keep your dignity.
Small business evangelist and veteran of over 30 years in the trenches of Main Street business, Ty makes small business financing and trends accessible in common sense language devoid of the jargon.
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