It's Not Your Colors or Your Logo—Business Fuel Podcast #11

1 min read • Nov 12, 2012 • Ty Kiisel

Listen to Ed Roach’s interview

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Working with hundreds of small businesses over the last 25 years, Ed Roach helps them establish unique brand positions that differentiate them from the rest of the competition. Author of 101 Branding Tips, Ed shared with us some of the approaches he takes to help small business owners understand their brand, build an expert profile, and build a reputation that sets them apart.

Ed’s book is an easy read and full of helpful tips you can start using today. He talks about how he leverages blogging, social media, and public relations to promote his brand. He also talks about defining an authentic brand.

What are you doing to build and promote a unique brand?


Ty Kiisel

Small business evangelist and veteran of over 30 years in the trenches of Main Street business, Ty makes small business financing and trends accessible in common sense language devoid of the jargon.