It's Not Your Colors or Your Logo—Business Fuel Podcast #11

It's Not Your Colors or Your Logo—Business Fuel Podcast #11Listen to Ed Roach’s interview

Click here to play this episode
Click here to listen to previous episodes
Click here to subscribe on iTunes.
Click here for the RSS feed (non iTunes)

Working with hundreds of small businesses over the last 25 years, Ed Roach helps them establish unique brand positions that differentiate them from the rest of the competition. Author of 101 Branding Tips, Ed shared with us some of the approaches he takes to help small business owners understand their brand, build an expert profile, and build a reputation that sets them apart.

Ed’s book is an easy read and full of helpful tips you can start using today. He talks about how he leverages blogging, social media, and public relations to promote his brand. He also talks about defining an authentic brand.

What are you doing to build and promote a unique brand?

It takes a little cash to change the world.

So what are you waiting for?

About the author

Ty Kiisel
Small business evangelist and veteran of over 30 years in the trenches of Main Street business, Ty makes small business financing and trends accessible in common sense language devoid of the jargon.


This site uses Akismet to reduce spam. Learn how your comment data is processed.

Get more small business tips from Lendio.

More like this