Listen to Ed Roach's interview Click here to play this episode Click here to listen to previous episodes Click here to subscribe on iTunes. Click here for the RSS feed (non iTunes) Working with hundreds of small businesses over the last 25 years, Ed Roach helps them establish unique brand positions that differentiate them from the rest of the competition. Author of 101 Branding Tips, Ed shared with us some of the approaches he takes to help small business owners understand their brand, build an expert profile, and build a reputation that sets them apart. Ed's book is an easy read and full of helpful tips you can start using today. He talks about how he leverages blogging, social media, and public relations to promote his brand. He also talks about defining an authentic brand. What are you doing to build and promote a unique brand?