04/22/12

How to Create Brand Lovers — Entrepreneur Addiction #34 with B.J. Bueno

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How to Create Brand Lovers -- Entrepreneur Addiction #34 with B.J. Bueno

Some brands get customers. The best brands create a cult following. To create those loyal followers — those brand lovers — the author of “Customers First: Dominate Your Market by Winning Them Over Where It Counts the Most” says you need to truly understand what motivates your most loyal fans, and then model your business after those relationships.

In this interview with Bolivar J. Bueno, we dive into modeling your business around your most fierce, loyal fans and customers.

About the Guest
How to Create Brand Lovers -- Entrepreneur Addiction #34 with B.J. BuenoBolivar J. Bueno’s clients include Kohl’s Department Stores, Scheels, CAT, Turner Classic Movies, Target, Wal-Mart, Washington Mutual, Toys-R-Us, JCPenny, and the L.A. Lakers. A lecturer and creative strategist, Bueno has been interviewed by CNN, USA Today, New York Times, and CNN en Español.

Bueno is the author of “Customers First“, co-author of The Power of Cult Branding (Crown Business 2002), a work which received rave reviews from leading mavens like Al Reis, Jay Conrad Levinson, and Jeffrey Fox. He is also the author of the follow-up Cult Branding Workbook as well as Why We Talk: The Truth Behind Word-of-Mouth, a book that changes the way marketers think about word-of-mouth. Bueno is a board member of the Retail Advertising & Marketing Association (RAMA) and a member of the Chief Marketing Officers board for international retailers.

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Highlights

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