Apr 22, 2012

How to Create Brand Lovers — Entrepreneur Addiction #34 with B.J. Bueno

Click below to Play

Click here to download the mp3
Click here to subscribe on iTunes.
Click here for the RSS feed (non iTunes)
Click here for the show archive

How to Create Brand Lovers -- Entrepreneur Addiction #34 with B.J. Bueno

Some brands get customers. The best brands create a cult following. To create those loyal followers — those brand lovers — the author of “Customers First: Dominate Your Market by Winning Them Over Where It Counts the Most” says you need to truly understand what motivates your most loyal fans, and then model your business after those relationships.

In this interview with Bolivar J. Bueno, we dive into modeling your business around your most fierce, loyal fans and customers.

About the Guest
How to Create Brand Lovers -- Entrepreneur Addiction #34 with B.J. BuenoBolivar J. Bueno’s clients include Kohl’s Department Stores, Scheels, CAT, Turner Classic Movies, Target, Wal-Mart, Washington Mutual, Toys-R-Us, JCPenny, and the L.A. Lakers. A lecturer and creative strategist, Bueno has been interviewed by CNN, USA Today, New York Times, and CNN en Español.

Bueno is the author of “Customers First“, co-author of The Power of Cult Branding (Crown Business 2002), a work which received rave reviews from leading mavens like Al Reis, Jay Conrad Levinson, and Jeffrey Fox. He is also the author of the follow-up Cult Branding Workbook as well as Why We Talk: The Truth Behind Word-of-Mouth, a book that changes the way marketers think about word-of-mouth. Bueno is a board member of the Retail Advertising & Marketing Association (RAMA) and a member of the Chief Marketing Officers board for international retailers.

Turn up your speakers or put on your headphones, and enjoy the conversation:

Click below to Play


Click below to Play

It takes a little cash to change the world.

So what are you waiting for?

About the author


This site uses Akismet to reduce spam. Learn how your comment data is processed.

Get more business tips

Get the latest in business straight to your email.

Get your small business loan today.

Applying is free and it won't impact your credit
Already have an account?  
Sign in
Phone Icon

Give us a call
(855) 853-6346

Monday - Friday | 9am - 9pm Eastern Time