01/09/15

Crowdfunding Strategies in 2015

While crowdfunding has been a popular strategy for quite a while, especially so in the past few years, it remains a strategy for raising resources that could be more widely used. Some people still don’t know about crowdfunding or understand how it works.

People may decide to make use of crowdfunding to start a business or to help others through fundraising. Essentially, if you have a cause that you believe in, you can use crowdfunding to encourage like-minded individuals to help you fund the idea.

Crowdsourcing typically fits into one of four categories: Donation, reward, lending, and equity. However, you can expect crowdfunding to take new shapes and forms in 2015 and beyond, as well as a merging or mutation of the current categories. So don’t let the old categories pin you and your ideas down!

What’s New in Crowdfunding?

Beyond the expectation that crowdfunding will continue to grow in popularity in 2015, there are some trends that will be appearing with more regularity. By understanding the brief history of crowdsourcing as well as the near future trends, you’ll have a much better chance of ending up with a successful venture.

Specific Crowdfunding Sites

If you’re seeking crowdfunding sites, several new options have cropped up in the past 12 to 18 months. While Kickstarter may be one of the most well-known crowdfunding sites, look for other sites that are tailored to your needs.

Consider sites like Crowdrise, FirstGIving, GiveForward, Indiegogo, and Invested.in to see which one meets your fundraising needs. Some crowdfunding sites are aimed at specific activities and are worth checking out if your needs match the site’s focus, such as Appbackr for funding mobile app development and PledgeMusic for funding aspiring musicians.

And one of the most well-organized crowdfunding sites is Razoo, which splits projects into easy-to-understand categories, which should make it easier for interested parties to find you … which is the whole goal of joining a crowdsourcing site in the first place!

If you liked this article, you might like:

Social Media and Crowdfunding: Why You Should Use Both For Your Startup

Recent Changes in Crowdfunding

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About the author

Mark Kirkpatrick
Mark Kirkpatrick

Mark Kirkpatrick is a blogger and business enthusiast in Los Angeles, California. He hopes to help his readers stay ahead of shifting technology trends, and maximize their productivity.

Comments

  1. Finding a source that has an interest in your specific market will likely be the best way to obtain capital through crowdfunding. I agree with the article regarding potential government regs. As crowdfunding gains popularity, there’s going to be more issues.

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