05/13/12

How Finding Toilets in Paris Improves Your Online Marketing — Entrepreneur Addiction #37 with Lee Odden

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How Finding Toilets in Paris Improves Your Online Marketing -- Entrepreneur Addiction #37 with Lee Odden

Yes, this is actually the side of Patrick Wiscombe’s head.

With 12 billion people searching online, and hundreds of millions on social media, there’s a tremendous opportunity for businesses to grow with the right online campaigns.

However, in the ever-changing digital world, that’s easier said than done. For many, it’s a frustrating maze that is constantly shifting.

In this episode, we chat with Lee Odden, author of the new book “Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing,” about how to clear up that maze. Lee is one of the most sought after experts in search engine optimization, social media and content marketing. He outlines steps small businesses can make to increase online performance to reach your true audience and drive sales and customer engagement.

When you’re done listening, make sure to check out sample chapters of his book at optimizebook.com.

About the Guest

How Finding Toilets in Paris Improves Your Online Marketing -- Entrepreneur Addiction #37 with Lee Odden

Lee Odden

Lee Odden is the Author of Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing. He is also the CEO of TopRank Online Marketing, a Minneapolis based consulting agency specializing in helping Fortune 1000 companies grow brand visibility and sales online through online PR, search, social media, email and content marketing.

A 15-year veteran internet marketer, he publishes one of the most popular marketing blogs on the web (TopRankBlog) and writes a monthly column for ClickZ called Social Media Smarts. Odden serves on the advisory board for Incisive Media’s SES conference and speaks internationally on the topics of integrated PR, Search, Social Media and Content Marketing.

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Highlights

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Comments

  1. Thanks for doing the interview with me Dan, it was fun to do and I hope your listeners find it (and Optimize) useful :)

    • Likewise, Lee. With all the changes to Google, and the increasing importance of content creation and social media, this is very useful stuff. Thanks for sitting down with us for a few minutes.

  2. Awesome podcast guys! Thanks for bringing us Lee Odden and his extremely educational information.

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