04/15/13

Is "Loyalty" Just a Principle of the Past?

Is "Loyalty" Just a Principle of the Past?Jeremy Kingsley is a professional speaker, best-selling author, and the President of OneLife Leadership. Since 1995 he has spoken to over 500,000 people at live events around the world. He has given over 2000 keynote speeches and makes frequent appearances for such outlets as CNBC, Fox Business, FORBES, International Business Times and the Wall Street Business Network.  Jeremy holds bachelors and masters degrees from Columbia International University. He is the author of four books, his latest is titled: Inspired People Produce Results (McGraw Hill 2013).

Jeremy lives in Columbia, South Carolina with his wife and two sons.

Lack of loyalty is a serious problem in organizations everywhere today.

No longer do people join a company and devote the rest of their working lives to it. Companies are, of course, not exactly known for offering up thirty or forty years of employment, a gold watch and pension plan.

Times have changed.  Businesses appear and disappear at a dizzying pace. So do the jobs they offer. People no longer expect to spend their working lives with the same company.

Organizations preoccupied with short-term, bottom line thinking often view their employees as little more than resources to be hired, fired, and manipulated as the need arises.

Both sides pay a price for this lack of loyalty. Workers are naturally less happy on the job when they sense little or no loyalty from their employer. I agree with Carmine Coyote about how the negative impacts on productivity are truly alarming:

What can you do to avoid this terrifying outcome?   Connect and build relationships with your team! The stronger the relationship, the stronger the loyalty.

If you demonstrate a deep measure of loyalty to your team, you’ll find that same measure of loyalty being returned to you. In these trying times – inspiring loyalty will help you get the most out of your team and lay the foundation for lasting success.

You won’t want to miss the podcast to be published tomorrow and the live Twitter chat with Jeremy on Friday at Noon CST on #businessfuel.

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