The Phony Meter—Business Fuel Podcast #19

1 min read • Feb 05, 2013 • Ty Kiisel

Listen to Dick Cross’s interview

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Are you believed or admired as a business leader? Dick Cross, author of the book Just Run It!, has been on the podcast before and is joining us again today to talk about being an authentic leader. Dick argues that being authentic is a critical part of being a successful CEO or business leader. What’s more, being trusted is much more important than being admired.

This week, Dick will share how he made the transformation and became a trusted—and incredibly successful CEO.


Ty Kiisel

Small business evangelist and veteran of over 30 years in the trenches of Main Street business, Ty makes small business financing and trends accessible in common sense language devoid of the jargon.