Listen to Cheryl Snapp Conner’s Interview

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Public Relations (PR) is a challenge for most Main Street businesses. Founder and principle of Snapp Conner PR, Cheryl Snapp Conner shares her insight into what PR really is and why it’s important to have some kind of PR presence in the media. She argues that it’s really not as hard to do as most people might think and offers some real common sense advice to help small business owners know:

1. How to start a PR program
2. How to decide if you should do it yourself or hire someone to do it for you
3. When to think about hiring a firm
4. The dangers of not having a public relations presence
5. How social media fits into the mix
6. Some of the pitfalls to avoid

Cheryl shares her experience as an seasoned PR professional to help make sure every small business can put their best foot forward.