Read the transcript below
It doesn’t really matter if you’re trying to influence your customers or your employees, check out this week’s podcast to learn what Dick Cross calls the two “sledgehammers” for creating loyalty. In today’s world, as more and more of the products and services sold by small businesses are commoditized by their availability online, building loyalty is critical to small business success. The buying experience is what sets one business apart from another—you might be surprised at what Dick suggests really makes the difference. And, it’s not features, functions, or price.