Sledgehammers for Loyalty—Business Fuel Podcast #82

1 min read • Jul 08, 2014 • Ty Kiisel

Read the transcript below

Click here to listen to previous episodes

It doesn’t really matter if you’re trying to influence your customers or your employees, check out this week’s podcast to learn what Dick Cross calls the two “sledgehammers” for creating loyalty. In today’s world, as more and more of the products and services sold by small businesses are commoditized by their availability online, building loyalty is critical to small business success. The buying experience is what sets one business apart from another—you might be surprised at what Dick suggests really makes the difference. And, it’s not features, functions, or price.


Ty Kiisel

Small business evangelist and veteran of over 30 years in the trenches of Main Street business, Ty makes small business financing and trends accessible in common sense language devoid of the jargon.