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Social media has changed the way we interact with customers and perspective customers. It’s not just a function of the young people in your organization, there’s an investment in social media to be made by CEO to differentiate your brand from your competition’s.
The old ways of looking at how we communicate and deliver our messages to the marketplace just won’t work anymore. New media has changed the way people react with brands; and the job at the top has an important role in shaping the kind of messages that are shared by organizations.
You’ll also want to join us for our live Twitter Chat with Dick this coming Friday at Noon CST on #businessfuel. You can also join us on Twubs.