How Many Widgets Did it Sell? Business Fuel Podcast #18

1 min read • Jan 29, 2013 • Ty Kiisel


Listen to Steve Cuno’s interview

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John Wanamaker, the famous marketing pioneer, considered by many to be the father of modern advertising once said, “Half the money I spend on advertising is  wasted; the trouble is, I don’t know which half.”

This is a conundrum faced by many small business owners who work hard to create sales and marketing messages that resonate with their customers. Steve shares ideas on testing, focus groups, human nature and how to best use that knowledge in your sales and marketing messages. A veteran direct marketer, Steve not only shares personal anecdotes, he talks about some of the successful marketing tactics used over the last 100 years and how you can start using them today.

And, don’t miss the live TwitterChat with Steve on Friday, Feb.1 at noon Central Time. You’ll find it at hashtag #businessfuel.

Check out Steve’s recent books:

Prove it Before you Promote it: How to Take the Guesswork Out of Marketing

It’s Not About the Sex MY A**: Confessions of an ex-Mormon ex-polygamist ex-wife




Ty Kiisel

Small business evangelist and veteran of over 30 years in the trenches of Main Street business, Ty makes small business financing and trends accessible in common sense language devoid of the jargon.