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John Wanamaker, the famous marketing pioneer, considered by many to be the father of modern advertising once said, “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”
This is a conundrum faced by many small business owners who work hard to create sales and marketing messages that resonate with their customers. Steve shares ideas on testing, focus groups, human nature and how to best use that knowledge in your sales and marketing messages. A veteran direct marketer, Steve not only shares personal anecdotes, he talks about some of the successful marketing tactics used over the last 100 years and how you can start using them today.
And, don’t miss the live TwitterChat with Steve on Friday, Feb.1 at noon Central Time. You’ll find it at hashtag #businessfuel.
Check out Steve’s recent books: