If you’re a veteran and a business owner, you’ve likely looked into a veteran-owned business certification in the past. You’ve also probably found the whole process confusing. There are a number of ways to get certified, and considering the substantial time commitment, it may not seem worth it to go through the process.
However, becoming a certified veteran-owned company can help you win more business from both government agencies and corporations. The certification can also be used as a marketing tool to help you reach potential customers who want to support veterans.
Read on for some tips on how to get certified, as well as a breakdown of the different types of certification available to veteran-owned businesses.
The primary reason to register your business as veteran-owned is to win more business. Specifically, both government agencies and many large corporations set aside a certain amount of business each year for veteran-owned businesses (as well as women and minority-owned firms).
The certification process is pretty time consuming but necessary to compete for contracts for government agencies. But if your small business focuses on selling to government agencies, it’s worth the time and effort.
Corporations will also prioritize giving business to veteran-owned companies. For example, nearly 15% of Fortune 1000 companies have set goals to give business to veteran-owned businesses. The process of registering as a veteran-owned supplier for corporations tends to be less time consuming than the process for government agencies.
Additionally, many businesses and consumers like to prioritize purchasing from veteran-owned businesses, so getting your business listed on more consumer-facing sites like buyveteran.com can help you reach a larger group of potential customers. The process of getting listed is relatively simple compared to some of the other certification options.
To be eligible for most veteran-owned business certifications, your business must meet the following requirements:
If you’re looking to qualify for the Service-Disabled Veteran-Owned Small Business (SDVOSB), you must meet the above criteria. In addition, the veteran business owner will need to prove a service-connected disability (which should be included in your discharge paperwork).
There are a few different levels of certification. To compete for national government agency contracts, you will need to get either veteran-owned small business (VOSB) certified, or SDVOSB certified via the Vets First Verification Program. The verification process includes submitting business ownership-related paperwork, your honorable discharge papers, and a federal review.
If you’re looking to be included on national registers of veteran-owned businesses to attract work from other private businesses, you simply need to register with the National Veteran Owned Business Association as a Certified Veteran’s Business Enterprise (VBE). As mentioned above, you should also consider listing your business on websites like buyveteran.com.
Beyond specific veteran business owner programs, you are also eligible for broader contracting assistance programs with the federal government as a veteran business owner. The SBA website provides the full list of programs you may also qualify for.
Sometimes it can be helpful to connect with other veteran business owners, whether for advice while going through the certification process or just general mentoring and networking. The SBA runs outreach centers across the country where you can get in touch with other local business owners who served in the armed forces.
SCORE, a non-profit organization that provides resources to help entrepreneurs grow their business, has also pulled together educational articles for veterans.