Small Business Success Story: Flat Out of Heels

1 min read • Jul 30, 2014 • Ty Kiisel

The Background

Lendio provides small business lending for small businesses across the country. Frequently, we like to provide a small business success story featuring a great company. This week we focused on Flat Out of Heels and the incredible relationship we built. Check out Lendio for more information with small business loans.

The Company

The brainchild of Dawn Dickson, who started Flat Out of Heels in 2001 after standing for hours at an event in South Beach, Miami in six-inch heels. She needed some relief and couldn’t find a pair of flats anywhere to give her feet a rest. After that, she set out to create a fashionable, durable, and comfortable shoe that was durable enough for everyday wear and would roll up so it could be easily purchased from a vending machine.

The Challenge

Her shoes were featured on TV shows like CNBC, Bravo, and Real Housewives of Atlanta—and along with several celebrity endorsements which caused demand to outstrip her capacity to produce inventory. Dickson needed to find a way to fund expansion to meet demand for her new shoes.

The Solution

At the recommendation of a friend, Dickson looked into Lendio and was able to find the capital she needed. “I was really impressed with how fast it all happened,” she said. “The folks at Lendio asked me a few questions about my business, and I was very surprised when three days later I had the small business loan I needed.”

The Result

Dickson appreciated how easy everyone at Lendio made the small business loan process. “I have never worked with anyone who did their job so efficiently,” she said. “If you need access to capital quickly, Lendio can have you qualified in a day and have you financed in just a few more. I would definitely recommend them and would use them again.”


Ty Kiisel

Small business evangelist and veteran of over 30 years in the trenches of Main Street business, Ty makes small business financing and trends accessible in common sense language devoid of the jargon.