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Since its inception in 2010, Small Business Saturday has become a key piece of the holiday shopping trifecta. Small Business Saturday, happening this year on November 25, started as an American Express initiative to encourage shoppers to support small and local businesses during the holiday season. Last year, an estimated 112 million consumers reported shopping at small businesses on Small Business Saturday, marking a 13% increase from the previous year. Below are a few tips for making the most of this shopping holiday tailor-made for small businesses like yours.
To keep the Small Business Saturday momentum going after the sale is over, print coupons and place them in shopping bags for your customers to redeem later. You can also encourage customers to return to your store by offering a raffle for merchandise and gift cards, and collect their email addresses so you can send exclusive discounts throughout the year.
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Brandy worked in social media, publishing, and technical writing before joining the Lendio News team. She has a B.S. in Communications from the University of Utah. When she's not writing, Brandy enjoys cooking and traveling.
Blog
4 min read • Aug 11, 2022