A Small Business Loan for Accelerated Growth
Dawn Dickson is the CEO and Founder of a company called Flat Out of Heels based in Miami, Florida. Dawn has had some great PR lately that is really helping her take her business awareness and sales to the next level. You may have seen Dawn and her shoes on Bravo’s hits shows, The Real House of Wives of Atlanta and Married to Medicine.
Why Did She Start Flat Out of Heels?
Dawn had been an event coordinator for years. During events, she would spend up to six hours a day in her heels and her feet hurt. She thought there had to be a better solution than using flip flops or running shoes when she wanted to give her feet some rest. This is when she had her light bulb moment and decided to dedicate time and research into developing a stylish yet comfortable shoe that women could keep rolled up in purse or bag. The idea has caught on and women across the world are buying Dawn’s shoe (flat). She has even designed and launched a vending machine, making it easier for women to purchase her shoe when they need it.
CEO, Flat Out of Heels, Dawn Dickson in front her shoe vending machine
Using a Small Business Loan for Success
With national press and recognition, Dawn had a good business problem, she had sold out of her inventory. She needed to find capital quickly to order more flats and fulfill client demand. Dawn asked around and her friend referred her to Lendio. According to Dawn, “Lendio was easy and within a few days I had the capital I needed to order more inventory. Lendio’s customer service was great. I had someone who helped me through the entire process. I would refer my friends to Lendio.”
Watch the Google+ interview with Dawn Dickson and Forbes writer Ty Kiisel below
Business Loan with a Positive Impact
With the capital in hand, Dawn is making a positive impact with her business. She has ordered more inventory and continues to sell her famous flats. Dawn is a perfect example of a CEO who understood the value of using capital at the right time.
I continue to be impressed by entrepreneurs like Dawn who have an idea and make their idea a reality. I think Dawn’s story is a friendly reminder to never give up on what you believe can become your reality.
If you would like to have a Lendio Loan Specialist help you find a business loan to grow your business you can click here to begin the process.
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