Click below to Play

Click here to download the mp3
Click here to subscribe on iTunes.
Click here for the RSS feed (non iTunes)
Click here for the show archive

Today’s interview is with Carol Roth about her New York Times bestselling book, “The Entrepreneur Equation.” Carol’s book is a type of “screening process” that weeds out those who shouldn’t be business owners. We talk at length about that and how business owners can navigate — and have success — in one of the most competitive business environments in history.

About Carol Roth
Carol Roth is a business strategist, content producer, deal maker and former investment banker. Carol has worked with hundreds of companies, ranging from a single entrepreneur with an idea to Fortune 500 businesses, on all aspects of business and financial strategy. Collectively, she has helped her clients raise more than $1 billion in capital, complete $750+ million in mergers and acquisitions, secure high-profile licensing and partnership deals and create 7-figure brand loyalty programs. Make sure to follow her on her blog at CarolRoth.com and on Twitter at @CarolJSRroth.

Enjoy the conversation:

Highlights of this episode of Lendio’s Entrepreneur Addiction Podcast:

• The Entrepreneur Equation
• Why we’ve gotten away from what entrepreneurship really means
• Why are you really going into business?
• The entrepreneur screening process
• Why ‘Action’ is not always the best plan
• Avoiding the treadmill for the next 20 years
• The most competitive business environment in history
• Myths of being an entrepreneur
• Dangers of ‘me-me-me’
• If you build it, they won’t come
• 1 boss vs. many bosses
• The A.D.D. entrepreneur
• When you should start a business
• What the majority of entrepreneurs do
• Buying your job
• The one thing that will differentiate your company for the next 20 years
• Blow them away with customer service
• The grilled cheese incident
• Creating customers for life
• Tapping in to existing customer base
• Why business owners underestimate how much financing they need
• Get enough capital to both operate your business and pay your rent
• The money sickness
• How to determine the risk/reward when starting a business
• The best chance to succeed

Click below to Play