‘Why You Shouldn’t be a Business Owner’ — Entrepreneur Addiction #23 with Carol Roth

2 min read • Feb 05, 2012 • Dan Bischoff

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Today’s interview is with Carol Roth about her New York Times bestselling book, “The Entrepreneur Equation.” Carol’s book is a type of “screening process” that weeds out those who shouldn’t be business owners. We talk at length about that and how business owners can navigate — and have success — in one of the most competitive business environments in history.

About Carol Roth
Carol Roth is a business strategist, content producer, deal maker and former investment banker. Carol has worked with hundreds of companies, ranging from a single entrepreneur with an idea to Fortune 500 businesses, on all aspects of business and financial strategy. Collectively, she has helped her clients raise more than $1 billion in capital, complete $750+ million in mergers and acquisitions, secure high-profile licensing and partnership deals and create 7-figure brand loyalty programs. Make sure to follow her on her blog at CarolRoth.com and on Twitter at @CarolJSRroth.

Enjoy the conversation:

Highlights of this episode of Lendio’s Entrepreneur Addiction Podcast:

  • The Entrepreneur Equation
  • Why we’ve gotten away from what entrepreneurship really means
  • Why are you really going into business?
  • The entrepreneur screening process
  • Why ‘Action’ is not always the best plan
  • Avoiding the treadmill for the next 20 years
  • The most competitive business environment in history
  • Myths of being an entrepreneur
  • Dangers of ‘me-me-me’
  • If you build it, they won’t come
  • 1 boss vs. many bosses
  • The A.D.D. entrepreneur
  • When you should start a business
  • What the majority of entrepreneurs do
  • Buying your job
  • The one thing that will differentiate your company for the next 20 years
  • Blow them away with customer service
  • The grilled cheese incident
  • Creating customers for life
  • Tapping in to existing customer base
  • Why business owners underestimate how much financing they need
  • Get enough capital to both operate your business and pay your rent
  • The money sickness
  • How to determine the risk/reward when starting a business
  • The best chance to succeed

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Dan Bischoff