‘Why You Shouldn’t be a Business Owner’ — Entrepreneur Addiction #23 with Carol Roth

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Today’s interview is with Carol Roth about her New York Times bestselling book, “The Entrepreneur Equation.” Carol’s book is a type of “screening process” that weeds out those who shouldn’t be business owners. We talk at length about that and how business owners can navigate — and have success — in one of the most competitive business environments in history.

About Carol Roth
Carol Roth is a business strategist, content producer, deal maker and former investment banker. Carol has worked with hundreds of companies, ranging from a single entrepreneur with an idea to Fortune 500 businesses, on all aspects of business and financial strategy. Collectively, she has helped her clients raise more than $1 billion in capital, complete $750+ million in mergers and acquisitions, secure high-profile licensing and partnership deals and create 7-figure brand loyalty programs. Make sure to follow her on her blog at CarolRoth.com and on Twitter at @CarolJSRroth.

Enjoy the conversation:

Highlights of this episode of Lendio’s Entrepreneur Addiction Podcast:

• The Entrepreneur Equation
• Why we’ve gotten away from what entrepreneurship really means
• Why are you really going into business?
• The entrepreneur screening process
• Why ‘Action’ is not always the best plan
• Avoiding the treadmill for the next 20 years
• The most competitive business environment in history
• Myths of being an entrepreneur
• Dangers of ‘me-me-me’
• If you build it, they won’t come
• 1 boss vs. many bosses
• The A.D.D. entrepreneur
• When you should start a business
• What the majority of entrepreneurs do
• Buying your job
• The one thing that will differentiate your company for the next 20 years
• Blow them away with customer service
• The grilled cheese incident
• Creating customers for life
• Tapping in to existing customer base
• Why business owners underestimate how much financing they need
• Get enough capital to both operate your business and pay your rent
• The money sickness
• How to determine the risk/reward when starting a business
• The best chance to succeed

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