Aug 24, 2017

Celebrating the Power of Women in Small Business

On August 26, we celebrate national Women’s Equality Day: a day to commemorate the adoption of the Nineteenth Amendment to the United States Constitution which gave women the right to vote. Here at Lendio we champion women small-business owners every day, but in honor of the 46th annual Women’s Equality day, we’re paying special tribute to these women who are making strides and leading the charge to revitalize the American economy.

For decades now, it’s been a game of catch-up for women in business—and they’ve gained a lot of ground. Since 2007, the number of women-owned firms has grown five times faster than the national average, according to the 2016 State of Women-Owned Business Report. In fact, women are now three times as likely to start their own businesses as men, and that number is on the rise. Women are being evermore recognized as successful business leaders and entrepreneurs in the U.S. as well as worldwide.

Cherie Hill, a real estate agent and broker who owns Cherie Resource Team, says Women’s Equality Day is not only a celebration of the day women were given voting rights, but a time for women to encourage, assist, and help motivate one another. While Hill says she does not think men and women are treated equally in the workplace today, she does foresee more unity in the future as women come to better understand their worth.

Hill says the real estate investment world is largely made up of men, and at times because she is a young woman, she is not taken seriously.

“I push myself harder because I’m a woman to show other women and minorities that you can own your own company and you can become a great leader in our nation,” says Hill.

She advises women business owners to keep striving to rise to the top, and to take a fellow female business owner by the hand and help her up. “Just like that, the power is in you. Walk in it. You have the power to achieve all that you think of achieving,” she says.

While women are indeed reaching new heights in the small business world, statistics show that the glass ceiling hasn’t shattered. Several studies show a gender gap between male- and female-owned businesses when it comes to small business financing, with women trailing men in revenues and earnings, credit scores and average loan size. On average, female business owners ask for less funding, about $35,000 less than their male counterparts, and women business owners make multiple attempts to secure bank loans or lines of credit. Forty percent of women business owners applying for a loan never succeed in obtaining funding.

Lending marketplaces like Lendio are helping to bridge this gap in credit access for women business owners by offering them a host of financing options from a variety of lenders. No longer bound by banks’ conservative lending standards, women small-business owners can apply for capital on more than just collateral and credit scores alone. By assessing a business’s online sales, cash flow, banking transactions and other data, marketplaces are making it easier for women-owned businesses to find a loan product that suits their needs so they can continue to grow as a vital part of the U.S. economy.

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About the author

Melanie King
A storyteller since first grade, Melanie King has shaped a career around writing engaging narratives—though her illustrations haven’t improved much since age 6. As a reporter and editor, Melanie has written about everything from retail and tourism trends to economic development for regional newspapers, trade publications, and national magazines. As Lendio’s Director of Public Relations, she specializes in reporting fintech industry news and its impact on American small businesses. Melanie has a B.A. in Journalism from Brigham Young University. She is also a backpacker, runner, and mom of four.


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