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As a product leader having worked in several industries, I have frequent conversations with colleagues, clients and friends about what they think makes a great product. While these conversations can vary widely, a few factors manage to always surface, and have built what I have come to know as the gold standard for a great product. A great product is one that tells a clear, simple and compelling story and solves a potentially complex problem in a simple way. Allow me to illustrate with a personal story:
Several weeks ago after arriving home from a long day at the office, I laced up my running shoes to head out the door on a long evening run in the foothills of Salt Lake City, Utah. As I prepared to leave, I grabbed the items I always take with me, including my phone and my house keys. My running tights had no pockets that would fit anything more than one key, and I couldn’t tuck my phone anywhere in my pants that was secure enough to prevent it from falling out and potentially shattering on the trail. So, what was I to do? I tucked my phone into my sports bra and took off on my run. No more than 10 minutes into my run, I was a sweaty mess, meaning that my phone was also now a sweaty mess. Not my finest hour.
After this experience, I was airing my grievances to a group of girlfriends, when a friend piped up and told me about a company that had created a sports bra for active women with waterproof, secure pockets to hold your phone and other items. The company was called Swoob, and I knew I had to have one of these sports bras. I ordered one from their website the very next day. When it arrived, I took it out on its maiden voyage. It was designed well, simple, with great materials and three waterproof pockets that fit my items snuggly and comfortably.
This product was a simple and sleek solution to an everyday problem that fit my needs and has now become a staple in my active wardrobe, along with the wardrobes of many others. I contacted the CEO and founder of Swoob, to inquire about their process in creating and getting this product to market. What I discovered were five of those standards that I want to share with you today:
Following these steps ( and potentially many others) can help you to create a great and lasting product. Now, get out there and create the next great product that will solve some of my other problems. Or someone else’s problems. But mine first, please.
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4 min read • Aug 11, 2022