I wish I could take credit for the phrase, “The Curse of Knowledge,” but I can’t. I’m reading (for the second time) the book Made to Stick, by Chip and Dan Heath. The “Curse” rears its ugly head in many ways. Sometimes it’s the way we forget to make our messages more understandable, the way we insist on using industry-specific jargon, or the way we imprint our own actions and opinions onto our customers and potential customers—which is what I want to talk about today.
I am a news junkie. Ok, there, I said it. Although I don’t read them cover to cover every morning, I have electronic access and review five newspapers every day along with the news feed of a local TV station. Three of the six media outlets are national in nature and three are local. I don’t spend much time watching television news, but I do listen to the news broadcast on the radio. Although there are others like me, most of the small business owners I know seem to be more like my Father was. They watch the local news at 10:00 pm and probably read a few trade journals at the office.
Because Lendio is a high-tech firm, most of us follow a series of Google alerts that deposit news from outlets all across the country from the New York Times, The Wall Street Journal, the Washington Post, and dozens of others into our email inbox. Because we’re working in the tech space and used to doing that every day, it’s easy to assume that everyone else does too (the curse of knowledge). I have to wonder, does the owner of my favorite Mexican restaurant or my dry cleaner spend much time in the Times? Or are they more like my Dad and get their news fix by watching a local news station?
How about it? Where do you get your news?
Comment below and let me know where you get your news and why? It would be interesting to see how many of us look in similar places?