Never Drive Straight For Your Goals — You Must Zig Zag

Note: This is a guest post by Rich Christiansen, author of “The Zig Zag Principle,” which comes out tomorrow. He has founded or co-founded 32 businesses. We’re honored to have him on our blog.

Never Drive Straight For Your Goals — You Must Zig ZagHave you ever set your sights on the top of a mountain and then started climbing straight through the trees and up the sheer cliffs? Or jumped in your car and headed to the other side of town — as the crow flies?

Of course not! Because you instinctively know that, just as a mighty river has to wend its way around obstacles and obstructions, the best route from where you are to where you want to be is never actually a straight line!

Many small businesses fail because they ignore this law of nature — the law of zigzagging — by setting big, hairy goals and trying to charge straight for them. The solution to save loads of money (and sanity, too) is to zigzag your way to success.

Now, this may seem counter-intuitive, but these switchbacks will help you climb up the mountain with manageable, steady, and sure elevation gains. Let me explain the steps:

These are the basic, essential steps to zigzagging your business to success. In the past 20 years, I have founded and cofounded more than 30 different companies. I used to bet on every one out of three failing, the second becoming mediocre, and last becoming a great success. However, by using zig zags, four of my last five businesses are thriving and succeeding.

I have set some very ambitious goals in my life, and I used to think the only way to achieve them was to drive in a straight line to get there. Now I know that I achieve considerably more success, while maintaining my sanity and sense of life balance, by zigzagging.

This is really just the tip of the iceberg. For a more detailed description of The Zig Zag Principle and how it can help your business, go to www.zigzagprinciple.com.

About the Author

Never Drive Straight For Your Goals — You Must Zig Zag

Rich Christiansen

Rich has founded or co-founded 32 business, each with less than $10K. Of those, 11 were complete failures, but 11 have become multimillion-dollar companies. He describes himself as “a perfectly good technology executive turned entrepreneur” from his time at Mitsubishi Electric, About.com, and Novell. Rich is author of Zig Zag Principle and co-author of Bootstrap Business: A Step-by-Step Business Survival Guide, both of which provide an inside look into the action formula for business success.

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  1. Thank you – very informative and helpful.

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