It’s considered chic to say culture is important to your organization, but is it really?
I can hear the collective groan from those who believe talking about “culture” is a waste of time. “Our culture is to make a lot of money,” they’re saying. “If you don’t want to make a lot of money, maybe you should be looking for a job someplace else.”
Earlier this year I was at an event where Jeff Bezos was talking about some of the things they were doing at Amazon.com. Although he didn’t specifically talk about creating what would be considered a healthy culture, it was part of just about everything he talked about. He argues that there are two types of leaders, missionaries or mercenaries. He also suggested that contrary to popular belief, it’s the missionaries who win in the end. Let me explain.
Missionaries have a mission and spend their efforts trying to inspire their employees and their customers with that mission. Zappos and Amazon are great examples of companies that do that. When employees get jazzed about doing something important (even if it’s just selling shoes or even books), they step up and perform at a higher level, they volunteer, they’re invested in success. When all the business leader cares about is increasing the bottom line, employees and customers eventually find out that your only interest is to line your pockets and eventually jump ship.
The challenge is to demonstrate to your employees and your customers that you take things like mission, values, and culture seriously.
A few months ago, Patrick Morin, a brilliant sales executive and two-time turnaround CEO shared with me how he determines who to fire when he starts working with a new company and it’s a reflection of the value he places on those things.
He suggests that sometimes it’s the top performers who find their necks on the chopping block first, but it’s not their performance that puts them there. Morin looks at his employees on a four-grid scale with “Buy-In” on the vertical axis and “Performance” on the horizontal. He wants employees who “buy in” the mission, the vision, and the culture of the company. When evaluating employees and potential employees he puts them into one of four categories:
Firing the high performer with low buy-in does a number of things. It tells the rest of the company that culture matters more than the bottom line and inspires those with high buy-in to perform at their best.
Over the years I’ve been compelled to work with high-performing colleagues who didn’t like the company, had no respect for our customers, disliked their colleagues, and continuously shared their discontent with anyone who would listen. Like a cancer, their bad attitude spread throughout the organization—while they were otherwise regularly recognized for high performance. Morin suggested, “That would be the first person I fired.”
Buy-in is that important.
Following such a dismissal there may be times when you’ll need to explain it to the team, but most of the time it’s pretty obvious why a toxic employee is let go. You might even hear something like, “It’s about time.”
If the focus of your business is to solve market problems it’s critical that your employees are on board. After all, that’s where the rubber hits the road. Morin would suggest high performing employees that buy-in to the culture should be those you promote and recognize. Their performance should be celebrated and shared with the rest of the organization. What’s more, they’re likely the employees who always step up when it’s crunch time and extra work needs to be done. Whether they’re in an official leadership position or not, they likely have a leadership roll on the team. I once worked with a colleague who was described as the heart and soul of the team. She wasn’t a senior member of the team, but her incredible attitude and abilities allowed her to take the lead in many situations. Her willingness to pitch in and fill whatever assignment she was given made her an incredibly valuable part of the team. She was a keeper I’d welcome on my team any day.
With this type of model, do you think there’s any question about who to promote, who to make opportunities for, or who to “go to” when there’s a challenge to overcome?
Finding and keeping the right people is a lot more complicated than simply not firing anyone. Sometimes you need to act with surgical precision to excise a cancerous employee, but there are other times an under-performing employee can rehab into a more meaningful role and a high performer.
Is culture important to you? How do you find and keep the best employees?
Small business evangelist and veteran of over 30 years in the trenches of Main Street business, Ty makes small business best practices, tips and advice accessible by weaving personal experiences, historical references and other anecdotes into relevant discussions about leading people, managing a business and what it takes to be successful. Ty also shares his passion for small business every week on Forbes.com.