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January is known for announcement of the previous year’s “The Best Of’s”. Today I’d like to talk about Entrepreneur Magazine’s Entrepreneurs of 2012 awards. They had thousands of applicants, which were narrowed down to three. Each entrepreneur has a completely different story, background, and idea that fueled their business.
These entrepreneurs do everything from selling do-it-yourself tech kits to toilet paper with coupons on it. You are probably asking yourself, “Toilet paper with coupons on it?” Yes, you read it right. It may be hard to believe, but something as simple as coupons on toilet paper can be a successful company. Here are 5 things I picked up from reading about these entrepreneurs:
These Entrepreneurs started business believing in an idea they didn’t know would actually catch on and make them money. They started off with limited capital from their own wallet or from their friends or families wallets. Instead of hiring someone else to do a job they didn’t know how to do they cut their costs by educating themselves on how to do it. Finally they didn’t just stop there, they improved or made better products by simply listening to the demands of their customers or creating a solution to a problem.
What problem does your product/service solve?
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Mike Alder is a University of Utah business marketing student and marketing specialist at Lendio. Passionate about entrepreneurship, small businesses, and inbound marketing. Mike shows his passion by sharing stories of successful entrepreneurs and companies with small business owners on the Lendio blog. He makes these big success stories easy-to-apply in simple and easy to read language for the everyday small business owner and entrepreneur. Follow Mike: Twitter | LinkedIn | Google+ | Pinterest
Small Business Tools
7 min read • Aug 12, 2022