05/01/14

Extra, Extra, Read All About It

Every business wants its customers and target markets to know what they’re doing. Some businesses are effective at communicating and sharing news, while others struggle to share.

Press releases are one of the most effective public relations (PR) tools to communicate and share important news. Many people know this, but don’t necessarily understand when, why or how to write and issue a press release. It’s a common problem that I get asked about a lot. There’s no shame in not knowing all the details about how or when to issue a press release.

From a PR perspective I recommend five basic points to consider when trying determining if a news item is worthy of a press release. I’ve listed these five points below.

Press releases are an effective tool for sharing important news and making sure the audiences you target know what your business is doing. There is a strategy to press releases that will maximize your exposure and create the most awareness. If you follow the tips listed above you’ll increase the effectiveness of your press releases and benefit from the exposure a press release generates.

Get more small business tips from Lendio.

About the author

Jeremy Kartchner
Jeremy Kartchner

Jeremy Kartchner is a Partner at Snapp Conner PR and has more than 15 years experience in both technology and sports PR. In addition to his responsibilities with Snapp Conner PR, Kartchner also works with the Utah Jazz as a member of its Game Night public relations staff where he is responsible for tracking and providing game time statistics for local, national and international media and conducting pre and post game player and coach interviews. He’s a sports fan, golfer, father of three, husband to one hottie, partially bionic, cavity free, Olympics junkie and wanna be blogger.

Author: Jeremy Kartchner | Google+

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