05/22/12

Why Failing Fast leads to Success

Why Failing Fast leads to SuccessOver that past few months, we’ve had some real strong momentum here at Lendio.  

It’s incredibly fun (& rewarding) to see “wins” on a daily, weekly, and monthly basis.  While we’ve had many spurts of positive momentum, the most recent string of successes is tied directly to a cultural philosophy that we are trying to ingrain here at Lendio:  Failing Fast.

As an Executive Team, we decided to read, study, and apply the principles of the book Lean Startup.  Specifically, here are some of the items that have made a positive impact on the speed of innovation here at Lendio.

The key for us is to create a culture that embraces failures.  When team members feel comfortable failing, it creates an environment of creativity and thinking outside of the box.  Creativity fosters innovation and improvement.  If that same team member was chastised for having an unsuccessful test, she would never want to take a chance again in the future.  Embracing failure allows us to be nimble, fast-moving, and innovative.

Of course, so much of this seems incredibly basic and intuitive.  However, I’d venture to say that most organizations do not operate this way.  Too many organizations just take orders from the top because the “Exec. team knows best.”  Usually, that means allocating significant resources only to have a lot of the assumptions be inaccurate.

We have some incredible talent here at Lendio that has really embraced this culture.  We’ve made some fantastic progress with product development, strategy development, landing page improvement, marketing channel testing, persona creation, and more because of this strategy.  With each test, our goal is to improve what we are doing to help our customers get access to the small business loan that they are looking for.

Have you used any similar strategies to help your organization?  Or are you in an organization that punishes failures?  I’d love to hear about it.

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Comments

  1. I really enjoyed this and I’m going to share it with my team. I’ve read some other articles and books on this topic recently (The Lean Startup by Ries as one example) but this article did a good job of sharing the main point succinctly. As our company transitions from doing contract work to creating products, I think that we need to adopt this mentality or die.

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