Family, Vision & Flexibility: Advice from Faces of Main Street

2 min read • Aug 06, 2015 • Jacqueline Hoof

Here at Lendio, our passion is seeing people live the American Dream. Not only are people improving their own lives by running a business, they’re improving a community. A lot of people we interview for Faces of Main Street powered by Lendio, a site dedicated to telling every entrepreneur’s story, give some really great business advice. Here is some insightful advice on becoming a better business owner by focusing on family, personal vision, and flexibility to change.

Family, Vision & Flexibility Faces of Main Street

Business Owners: Maggie Maceiras and Georgette Hoyo
Business: Soy Delicious Candles
Location: Miami, Florida

Advice: “We were both teachers and wanted to be able to call our own shots once we had children.  Starting our own business would give us all the flexibility we needed. Family first!”

For the whole story, click here.

Family, Vision & Flexibility Faces of Main Street


Business Owner: Lana Katsaros
Business: Rich Hippies
Location: Nashville, Tennessee

Advice: “After working in entertainment and marketing for 15 years in NYC, I decided with our new baby and moving our family to Nashville that it was time to focus on me. I want to be available for my family at the drop of a hat and being my own boss is the best way I can guarantee that.”

For the whole story, click here.

Family, Vision & Flexibility Faces of Main Street
Business Owner: Cassi Butler
Business: Rubies & Rouge
Location: Skiatook, Oklahoma

Advice: “While I was trudging through college, I was asked everyday what my major was, how many hours I was taking, and what I planned to do after graduating. I would think to myself, all I really want to do is own a boutique & make-up studio to help others feel beautiful and confident. Midway through my college career I decided my dream was going to start now, 5 months later, I opened Rubies & Rouge, Boutique & Make-up Studio, and I am loving every minute of it!”

For the whole story, click here.

Faces Of Main Street is on a mission to tell the inspiring stories of the 28 million small businesses and entrepreneurs of America. We believe every story deserves to be told. These stories echo the American business dream of courage, determination, and hard work. The whole nation, everyone, can help us. For more information, visit


Jacqueline Hoof