01/23/14

Five Tips to Maximize PR Opportunities at Trade Shows

I have a client preparing for a large industry trade show. There are a lot of public relations (PR) opportunities associated with a trade show.  From a PR perspective, I’m helping them set up onsite interviews with attending media.  As part of their preparation, I’m also providing media training to help them maximize their interview opportunities while at the show.

As I talked to my client and conducted the media training, it occurred to me that the training I provided would actually make a great blog entry.  With that in mind, listed below are five tips to help maximize PR opportunities, specifically media interviews at trade shows.

Trade shows are great opportunities for companies to showcase and demonstrate their latest products and services as well as to keep up on the latest industry trends and innovations.  They also provide an excellent opportunity to meet press, interview with them and highlight your company, products and services.  When done properly these onsite interviews at trade shows can yield incredible articles that establish you as a thought leader and provide the industry validation that helps your business grow and be successful.

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About the author

Jeremy Kartchner
Jeremy Kartchner

Jeremy Kartchner is a Partner at Snapp Conner PR and has more than 15 years experience in both technology and sports PR.  In addition to his responsibilities with Snapp Conner PR, Kartchner also works with the Utah Jazz as a member of its Game Night public relations staff where he is responsible for tracking and providing game time statistics for local, national and international media and conducting pre and post game player and coach interviews. He’s a sports fan, golfer, father of three, husband to one hottie, partially bionic, cavity free, Olympics junkie and wanna be blogger.

Author: Jeremy Kartchner | Google+

Comments

  1. Hi Jeremy.

    These tips are areas of public relations I had not thought about. What seems like a simple conversation could be disastrous in the end. Thank you for sharing.

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