04/10/14

Five Writing Tips That Will Make You Stand Out

The ability to effectively communicate is critical to success in any endeavor.  In public relations (PR) it’s even more important because despite what many people think, that’s what PR is.  Contrary to what some may call “spin”, “spin doctoring,” “sorcery” or “dark magic” PR is all about effective communication to help educate others on what your business does, the products or services you offer and what differentiates you and your company from the competition.

Writing is an essential part of any public relations (PR) strategy.  It’s also one skill that when done well can differentiate you and set you apart from others. Writing is also very subjective and open to criticism based on individual writing styles and preferences.

I write a lot in my job.  I write blogs like this, press releases, case studies, contributed articles and a number of other pieces.  For me, the more I write the easier it becomes.  I can easily take a blank Word document and within a short period of time draft a press release or a 1200 – 1500 word blog entry or contributed article.  I know some people that see a blank Word document and struggle to fill half the page.

Over the years, I’ve discovered a few writing tips that have helped me successfully tackle the myriad of writing projects I’ve encountered during my career. I’ve listed these tips below.

These tips have served me well in my career.  Writing is subjective and by following these tips you’ll be able to identify your own voice and develop your own writing style.  You’ll also be able to communicate more effectively and utilize writing to differentiate yourself and the way you communicate from others in your industry.

Get more small business tips from Lendio.

About the author

Jeremy Kartchner
Jeremy Kartchner

Jeremy Kartchner is a Partner at Snapp Conner PR and has more than 15 years experience in both technology and sports PR.  In addition to his responsibilities with Snapp Conner PR, Kartchner also works with the Utah Jazz as a member of its Game Night public relations staff where he is responsible for tracking and providing game time statistics for local, national and international media and conducting pre and post game player and coach interviews. He’s a sports fan, golfer, father of three, husband to one hottie, partially bionic, cavity free, Olympics junkie and wanna be blogger.

Author: Jeremy Kartchner | Google+

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