01/17/14

Four Common PR Mistakes to Avoid

I recently read an article on Inc.com about the five common marketing mistakes CEO’s make.  As I read it, I started thinking about common public relations (PR) mistakes companies and individuals make.

In his Inc.com article, Steve Cody listed the fourth thing CEO’s do wrong is mistreating the media.  Cody writes, “While some entrepreneurs expect to be lionized by the media, they rarely treat reporters with the same respect they would extend to a big prospect or customer. I’ve seen numerous media relationships destroyed before they even begin when a busy entrepreneur decides to cancel a TV interview at the last second. Later, he’ll be completely baffled when his PR adviser tells him that the TV network is no longer interested.”

He continues, “Reporters can be critical to building your business. Treat their time the same way you would with the purchasing manager of that million-dollar contract you’ve been trying to land. Don’t cancel meetings!”

In addition to this tip, here are four other common PR mistakes to avoid:

If you want to stay in good standing with the media, it’s important to treat them with respect, provide valuable information, deliver on your promises, be on time and meet their deadlines.

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About the author

Jeremy Kartchner
Jeremy Kartchner

Jeremy Kartchner is a Partner at Snapp Conner PR and has more than 15 years experience in both technology and sports PR.  In addition to his responsibilities with Snapp Conner PR, Kartchner also works with the Utah Jazz as a member of its Game Night public relations staff where he is responsible for tracking and providing game time statistics for local, national and international media and conducting pre and post game player and coach interviews. He’s a sports fan, golfer, father of three, husband to one hottie, partially bionic, cavity free, Olympics junkie and wanna be blogger.

Author: Jeremy Kartchner | Google+

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