04/03/14

Four PR Tips to Be Relevant

Recently while sitting in a meeting a question came up and the answer caught me totally off guard. The response had absolutely no relevance to the question.

In public relations (PR) being relevant is a critical component to any interview or interaction with the press, partners, clients and employees.  Yet, it seems like more and more I see people respond in ways that continue to amaze me with their lack of relevance to the subject at hand.

I’ve written about it in the past, but the key in any media interview is to prepare.  I offer clients media training in an effort to help them maximize their opportunity to meet with and interview with the press.  This isn’t an exercise in scripting how an interview should go or the response they should give, but rather an opportunity to sit down and remind people of best interviewing practices.

The Internet is full of videos of people making fools of themselves for things they said that made no sense or weren’t relevant.  A couple years ago a Mrs. America contestant had her 15 minutes of fame when she responded to an interview question during the pageant and her answer had nothing to do with the question.  Not only that, nobody knew what she was talking about or what question she could possibly be asking.

For the purposes of this blog entry and being relevant in an interview, I’ve listed four tips below to help ensure that you’re relevant and don’t make a fool of yourself.

By paying attention to the conversation of question and making sure you understand a question, you’ll increase your odds of being able to respond intelligently and be relevant to the conversation.  By being relevant you’ll be viewed as a thought leader and somebody that knows what they’re talking about.

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About the author

Jeremy Kartchner
Jeremy Kartchner

Jeremy Kartchner is a Partner at Snapp Conner PR and has more than 15 years experience in both technology and sports PR.  In addition to his responsibilities with Snapp Conner PR, Kartchner also works with the Utah Jazz as a member of its Game Night public relations staff where he is responsible for tracking and providing game time statistics for local, national and international media and conducting pre and post game player and coach interviews. He’s a sports fan, golfer, father of three, husband to one hottie, partially bionic, cavity free, Olympics junkie and wanna be blogger.

Author: Jeremy Kartchner | Google+

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