Have Realistic Expectations: Advice From The Faces Of Main Street

3 min read • Jun 19, 2015 • Lendio

Here at Lendio, our passion is seeing people live the American Dream. Not only are people improving their own lives by running a business, they’re improving a community. A lot of people we interview for Faces of Main Street powered by Lendio, a site dedicated to telling every entrepreneur’s story, give some really great business advice. Here is some insightful advice on becoming a better business owner by keeping your expectations realistic.

 Do Your Research


Business Owner: Lynn Wheelwright
Business: Pro Musician Outlet
Location: Clearfield, Utah

Advice: “If someone came to me and asked me for advice for going into business? First, I would ask them what business it is they are planning on going into, how much research they’ve done in that business and whether or not they are floating a dream, or floating something that has a viable outcome to it. Research is tough because no one can see the future, if you’re just trying to turn a hobby into a business, my advice would be, ‘never marry what you love, because you will kill it.’ It becomes a weight around your neck if it isn’t successful and you’ve dumped your life savings into it or taken out a big loan; that love for that hobby quickly turns into something that you don’t want to see.”

For their whole story, click here.

Stick To What You Know
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Business Owner: Tony Kevin Jr.
Business: Timshel Woodworking
Location: Seattle, Washington

Advice: “Staying relevant and adaptable to the ever-changing cultural trends. I think too many businesses out there die off because they never upgraded or evolved with the time because it’s honestly hard to do. You may have a hot selling product for three years, but what happens when that trend becomes over-saturated? Do you just give up and throw in the towel or do you adapt? These are questions scare me the most when I ask them to myself.”

To read their whole story, click here.

Have Fun
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Business Owner: Olivia Lui
Business: O Made granola
Location: Spotswood, New Jersey

Advice: “When you know you’ve made a bad decision, learn from it and move on… I’ve spent countless nights losing sleep over a bad decision. It kept me from moving forward, so just shake it off and plow forward. I now spend a lot of time reading articles from Entrepreneur to get more insight on general small business knowledge. Every entrepreneur wants their business to be successful but there is no need to rush into anything. Have fun with every experience.”

To read their whole story, click here.

Faces Of Main Street is on a mission to tell the inspiring stories of the 28 million small businesses and entrepreneurs of America. We believe every story deserves to be told. These stories echo the American business dream of courage, determination, and hard work. The whole nation, everyone, can help us. For more information, visit www.facesofmainstreet.com.



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