Here at Lendio, we love small business. So, seeing as it's Valentine's Day this weekend, we decided to create a little Valentine's Day card ourselves, and show the impact that Valentine's Day has on small business. The Impact of Love on Small Biz as seen on Inc.com. Making the small business love connection Even if you're not a florist, restaurant owner, jeweler, or a candy maker, Valentine's Day can have a huge impact on your business. We've talked to small business owners, and found the best advice for getting ready for Valentine's Day."We start preparing in early January by getting our Valentine’s-specific product out on shelves so people who come in for other things will know what specialty items we have and will be more likely to think of us when deciding on a gift.” V Chocolates vchocolates.com CHOCOLATE vs. NON-CHOCOLATE CANDY # of U.S. Makers: 1379 (75.6%) 445 (24.4%) PEOPLE EMPLOYED 37,989 20,419 ANNUAL NATIONAL SHIPMENTS VALUE $13,500,000,000 $8,400,000,000 The week of Valentine’s Day we see about a 750% increase in revenue. The best advice I have for other florists is just lots of planning ahead. Think up some fun and creative ways to help your customers out. Make them feel special and like they’re not just a number.” Foxglove Flowers & Gifts foxgloveutah.com U.S. Florists and Their Employees (shops) 14,344 (employees) 62,397 Import Value of Cut Roses $407.8 Million One way we prepare for Valentine's Day is having items in all price ranges. Affordable pieces may be used for an add-on to a bigger gift, or an expensive piece of jewelry may be a gift on its own. Either way, we want to be able to help the customer out.” Jewelry Impressions etsy.com/shop/JewelryImpressions Estimated Jewelry Stores in the U.S. 23,413 Average Spent on Valentine's Gifts $134 Valentine’s Day is generally a very busy and successful night because it’s celebratory. Create a special testing menu with items complimenting the occasion like oysters, caviar and lobster to make the most out of the day. Make sure service is good and be prepared for more curve balls than normal.” Handle handleparkcity.com Valentine's Day Dining 51% Plan to dine out on Valentine's Day 36% Plan to dine out on the weekend 8% Plan to dine out more than once Average Dinner Bill $85 Regularly $139 Valentine's Day Valentine's Day Means Big Business For Small Business Sources: 1 U.S. Census Bureau, County Business Patterns: 2012, NAICS codes (31135) & (31134) http://1.usa.gov/1yfhRBI http://1.usa.gov/1CI9hQU 2 U.S. Census Bureau, 2011 Annual Survey of Manufactures, Products and Service Codes (311320 and 311330) http://1.usa.gov/1DnRGwc 3 U.S. Census Bureau, County Business Patterns, NAICS code (4531) http://1.usa.gov/18CqgJp 4 U.S. Census Bureau: Foreign Trade Division USA Trade Online U.S. Import and Export Merchandise tradehttp://1.usa.gov/1F6tQ9a 5 U.S. Census Bureau, County Business Patterns, NAICS code (448310) http://1.usa.gov/1znADth 6 “Valentine’s Day” Hallmark Corporate Newsroom http://bit.ly/1AsVCOs 7 “OpenTable Survey Reveals Valentine's Day Dining Trends” Open Table Blog. Web. 03 Feb. 2015.http://bit.ly/1yCzueL If you liked this post, you may like: Garage to Fortune 500 To get started with Lendio and see all of your loan options in one place, click here.