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Here at Lendio, we love small business. So, seeing as it’s Valentine’s Day this weekend, we decided to create a little Valentine’s Day card ourselves, and show the impact that Valentine’s Day has on small business.
PEOPLE EMPLOYED 37,989 20,419
ANNUAL NATIONAL SHIPMENTS VALUE $13,500,000,000 $8,400,000,000
The week of Valentine’s Day we see about a 750% increase in revenue. The best advice I have for other florists is just lots of planning ahead. Think up some fun and creative ways to help your customers out. Make them feel special and like they’re not just a number.” Foxglove Flowers & Gifts foxgloveutah.com
U.S. Florists and Their Employees
(shops) 14,344
(employees) 62,397
Import Value of Cut Roses
$407.8 Million
One way we prepare for Valentine’s Day is having items in all price ranges. Affordable pieces may be used for an add-on to a bigger gift, or an expensive piece of jewelry may be a gift on its own. Either way, we want to be able to help the customer out.” Jewelry Impressions etsy.com/shop/JewelryImpressions
Estimated Jewelry Stores in the U.S. 23,413
Average Spent on Valentine’s Gifts $134
Valentine’s Day is generally a very busy and successful night because it’s celebratory. Create a special testing menu with items complimenting the occasion like oysters, caviar and lobster to make the most out of the day. Make sure service is good and be prepared for more curve balls than normal.” Handle handleparkcity.com
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Erik Larson frequently writes for Lendio about SEO, Digital Marketing, Social Media Marketing, Business Loans, and whatever else strikes his fancy. He can be found on Google+ and Twitter.
Blog
10 min read • Aug 19, 2022