New product and marketing teams bring strong leadership, strategic thinking, and a reputation for execution
One the heels of exceptional growth in 2011, Lendio welcomes a cadre of new leadership to facilitate expansion and deliver on their promise to “Fuel the American Dream”.
“Our new product and marketing teams are already making an incredible impact at Lendio,” said Brock Blake, CEO. “Our mission is to help business owners solve the problem of financing growth and acquiring working capital. This new team has already increased our ability to match business owners with the right lenders by 500 percent in the first two quarters. I foresee great things in the second half of the year.”
Burke Alder, recently from SaaS project management software company AtTask, joins Lendio as Vice President of Marketing. Alder will draw from his demand generation, product marketing, and corporate marketing experience to expand the reach of the company’s brand and position Lendio for accelerated growth.
Joining Lendio from Backcountry.com, Ana Salem is a veteran of online and digital media with nearly two decades helping companies like Intel, Iomega, Minolta, and Red Lobster. As Lendio Vice President of Product, Salem is responsible for product strategy with a focus on user-centered customer experience.
A proven track record for success in SEO, email marketing, online advertising, SEM, and web analytics follow Jessie Warner, Director of Demand Management, to Lendio. Warner is responsible for driving scalability and results-oriented growth through various online and offline channels.
Small business evangelist, thought leader, and marketing veteran, Ty Kiisel joins Lendio as Director of Content Marketing. Kiisel will use his expertise to promote and drive market awareness of the Lendio brand and voice through every modern medium. Ty regularly writes about small business issues as a weekly contributor to Forbes.com.
“Lendio has a pretty ambitious mission,” said Burke Alder, new Lendio VP of Marketing. “It’s exciting to be part of fueling the American dream by matching Main Street business owners with the financing they need to grow, create jobs, and provide the backbone to the U.S. economy. It’s incredibly energizing to be at Lendio.”
Business owners across the United States can take advantage of this platform by creating a free Lendio profile. Within minutes, the business owner will be matched to a business loan option that can help their business grow.