Oct 09, 2012

Main Street Impact in Mountain Home, Idaho

Last month, I decided to participate in 2 legs of a crazy long bike ride from Provo, Ut to Boise, ID (I rode 200 of the 450 miles).  Previous to this ride, the longest that I

Main Street Impact in Mountain Home, Idaho

had ridden was 28 miles, so I was definitely in for some pain.  The goal of the ride was to provide exposure to an amazing non-profit foundation sponsored by Bronco and Holly Mendenhall (BYU’s Head Football Coach) called Thursday’s Heroes.

During the ride, I had the fortunate opportunity to drive through a small town about 50 miles outside of Boise called Mountain Home, ID.  The population of the city is around 14,000 people and is mostly made up of home-town farmers.  While riding through Main Street of Mountain Home, I had an incredible experience.

First of all, Mountain Home was the first place along the route where business owners and town residents came outside to congratulate us and/or cheer us on.  It was very clear that these were good people with big hearts.  Secondly, as I was riding down Main Street, I couldn’t help but notice all of businesses that lined the street.  There were restaurants, bike shops, dry cleaners, and mechanics.  There were hair salons, coffee shops, and bars.  Each one of these businesses have a dream.  Each owner is doing all that he/she can to provide a living for their family.

When we started Lendio, we started with a mission to help Main Street.  My goal wasn’t to help the next Facebook or Google.  In fact, it was quite the opposite; I was passionate about helping the Main Street business owners in towns like Mountain Home, Idaho.  Most of these business owners don’t need $500k or $1M.  They don’t need private investors or venture capitalists.  They are looking for $5k to $25k to open a new location, hire an employee, or expand on their inventory.  I’m proud to do what we do at Lendio.  We are not perfect, but we are doing everything that we can to help Main Street get back on track.  Thanks to Mountain Home for the reminder!  :)

Main Street Impact in Mountain Home, IdahoAs Lendio CEO, Brock’s passion is to make small business lending simple for the 30 million Main Street businesses in the U.S. At age 24, Brock was recognized by Utah Business Magazine as one of the Top 40 Under 40 business professionals in Utah. In 2006, the Utah Technology Council named him Utah’s Emerging Executive of the Year. He’s also been included on vSpring Capital’s v100 Top Entrepreneur’s list six times in the last seven years.

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  1. I have read several of your articles regarding your business philosophy & personal values. Having spent 12 years in Higher Educational Administration, my last position being Dean of Students at the College of Santa Fe, Santa Fe, NM; And another 35 years in Corporate America as a Human Resources Executive, I find your thinking, business philosophy, and whole approach to “What it is all about” to be among the most refreshing and innovative out there today!
    I trust as you grow your enterprise, you will be able to remain focused on the values you hold dear to your heart today.

    Best of luck & Success.

    Michael Liptrot

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