When it comes to marketing efforts, the traditional model was to either have an in-house team create marketing materials and managed campaigns, or utilize an outside team to do so. But improved technology and simplified platforms have changed the game. You can now market your business on a shoestring budget, doing most or all of the work yourself.
In 2018, you can even do it from your phone. The rise of marketing apps has given entrepreneurs the tools and infrastructure needed to carry out their own efforts with just a smartphone.
One of the most popular marketing apps is MailChimp, which is mobile optimized so you can build custom email templates, manage your lists, and view performance reports from your phone. Best of all, the service is free as long as you’re sending less than 12,000 emails per month.
MailChimp has actually expanded its services beyond just email. You can now buy Facebook ads and manage them right through their app. And more ad system integrations are on the horizon, meaning you can manage your campaigns from one convenient hub.
Speaking of hubs, you can use Hootsuite to combine all your social media in one place, simplifying tasks in a major way. Right from your phone, you can create and schedule social posts across all platforms. Tagging, searching, and tracking is easier than ever. And you get comprehensive reporting, which helps you track conversions and ROI.
Another new tool that helps you market from your phone is a broadcasting app called Anchor. If podcasts don’t sound all that beneficial to your business, remember that Nielsen research shows that half of American homes are podcast fans.
The latest version of the Anchor app is quite impressive, allowing you to record podcasts, do any necessary editing, then distribute them to the masses with ease. And like all good business apps these days, it also allows you to track the performance of your efforts.
The bottom line is that your phone can be your ultimate business assistant. By leveraging modern apps, you can simplify your marketing and get better results. Then, to celebrate your efficiency, you can play a quick game of Angry Birds.